Nursing degree (care study) Essay Example | Topics and Well Written Essays - 5000 words

Nursing degree (care study) - Essay Example " i am almost finished with the research. Today when i opened the message column, the customer's message explaining the misunderstanding between the customer, ADMIN and this writer as follows and i quote " 61 From: Customer to Writer Date: 2006-08-08 01:47 Subject: Re: i saw the error made by the previous writer causing you to fail. Status: New There has been a clear misunderstanding with reagrds to this assignment the problem is 1) I was assigned a wriiter many months ago and this failed. I had to pay 140 for this!!! 2) I contacted admin but was told that because I had a complaint and it was over 2 weeks old I could not get another writter for free therefore I trusted the service and asked for a writter to complete. 3) The wriiter assigned was terrible and just plagarised lots of work and didn't stick to what I requested. 4) I was assigned a new writter, however I stressed to both the writter and admin that this work had to be completed by 2nd August as the work had to be submitted by 3rd August. 5) The new writter contacted me on the 2nd August after having the work for 5 days and stated that they have not done anything to the work as they could not find the relevant information. 6) I contacted admin to complain and they said I could have a new writter, howver I turned down a new writter as they would of only had about 10 hours to work on this assignemnt until the deadline of 3rd August 9am. So sorry admin had misinformed you, but I had to complete the work myself I stayed up all night. " therefore, please remove this from my current folder because it is unfair to fine me fothe LAZINESS of the RAMESH and the second writer. to be frank i could finish this on time if the customer had me as...i am working on it now. will you rather give your research on the history of the patient you did or do i have get a patient for myself please respond so i can finish this on time. i am almost finished with the research. Today when i opened the message column, the customer's message explaining the misunderstanding between the customer, ADMIN and this writer as follows and i quote " 61 From: Customer to Writer Date: 2006-08-08 01:47 2) I contacted admin but was told that because I had a complaint and it was over 2 weeks old I could not get another writter for free therefore I trusted the service and asked for a writter to complete. 6) I contacted admin to complain and they said I could have a new writter, howver I turned down a new writter as they would of only had about 10 hours to work on this assignemnt until the deadline of 3rd August 9am. therefore, please remove this from my current folder because it is unfair to fine me fothe LAZINESS of the RAMESH and the second writer. to be frank i could finish this on time if the customer had me as the writer in the first place instead of the other 2 writers. by the way, are they premium writers

Working Mother Base On Attachment Theory

Working Mother Base On Attachment Theory There are increasing number of women continue their careers after given birth to their childs. They are regarded as working mothers, whom are facing many difficulties to keep balance between the work and the family. This phenomenon led to many studies about the effect of maternal employment base on a secure mother-infant attachment.This paper raise the question: many mothers are often confronted with the dilemma of choosing between their jobs or careers, and their children, whether they should come back to work after post partum. The attachment theory in this paper was found by John Bowlby, whom emphasized the importance of mothers attention and care on the infant. He argued that there was a long time last influence on the infant future life. There are also contemporary reasearches suggested that maternal employment have benefits on the family and the infant. The paper analyze the deveopment of mother-infant attachment theories and current studies, to evaluate the positive and negati ve effect to the infant of working mother. Infant-mother attachment Attachment theory was formulated by psychiatrist and psychoanalyst John Bowlby. It is a psychological, evolutionary, and ethological theory concerning relationships between humans pointed out that a young child needs to develop a relationship with at least one primary caregiver for social and emotional development to occur normally . According to his study of attachment theory, infant behaviour associated with attachment is primarily the seeking of proximity to an attachment figure, moreover, secure base and safe haven are the features and function of attachment relationships. Infants become attached to adults who are sensitive and responsive in social interactions with them. Many experts agree that the mother-child attachment bond is the term for our first interactive love relationship-the one we had with our primary caregivers, our mothers. The mother-child attachment bond shapes infants brains, profoundly influencing their self-esteem, their expectations of others, and their ability to attract and maintain successful relationships . Nowadays studies also support that during the early development, the infant-mother interaction and the early social experiences may produce long-lasting changes in the brain of the infant with profound behavioral and emotional effects throughout the whole life . The infant behaviors that have been implicated as resulting from this theoretically compromised mother infant relationship have included slight, transient effects on sociability and affective sharing to results suggesting significant increases in irritability, cognitive delays, behavioral problems, and difficulties with attachment among others . Overall, following attachment theory, the early connection developed between a primary child care provider and an infant is essential for development. Lacking of experience make it difficult for them to handle the issue about this new member and family transition, especially for the first-time parenthood. The success or failure of the attachment bond has a life-long effect in a persons life. Maternal employment and infant attachment Whether and how about the mothers working status affect the infant was a topic of great interest in the 1980s. In the context of mothers increased participation in paid work, attention has also turned to the impact of maternal employment and the use of nonmaternal child care as additional factors likely to affect maternal caregiving and the developing attachment relationship. Many scientists, politicians, and parents were worried about the children, especially infant, would suffer if others but not the moter cared for them most of the time , others argued that such worries were based on oppressive sexist prejudices not data . So debates started, positive or negative influence on the attachment of mother and infant, whether working mothers is taking the responsibility of the infant or not. Why do mothers go to work Why mothers go to work; in Hong Kong society, women go to work for more personal and social reasons than for financial reasons. In traditional society, mothers are performing stereotyped roles as be responsible for the household, such as doing housework, preparing dinner, caring of the children and husband. Now in modern society, women are no longer restricted by the traditional mother and wife role. For the economical reason, they want to make more benefits to the family and gain more independence in economic position. For the education standard, women who achieved high educational qualification, want to apply their knowledge to the work and pursue a successful career, and they are needed by the society. For the changing social norms, women are achieving more equalities in work, morevoer, they are not acted as bad moms when they go to work and pay less attention on the children. The whole society tend to accept working mothers. Though several reasons and conditions mentioned above seem to allow mothers to join the workforce, still many of them face with a dilemma regarding their career and family . Still so many mother feel struggling in the situation of whether to work or not. Negative aspect of working mothers According to the above attachment theories, it is easy to acknowledget the harm that would do to the infant lack of attachment. It is to say that negative influences on the development of secure attachment, or even potentially damaging . Fail to provide the child with sufficient structure, recognition, understanding, safety, and mutual accord may lead to become physically and emotionally distant in relationships in later relationship, remain insecure, become disorganized, aggressive and angry, and develop slowly. . A working mother is tend to create an insecure and inconsistent attachment. Stifter, Coulehan, and Fish , found no significant connections between work status and attachment security, but did caught the public attention of the consideration and inclusion of other variables such as maternal separation anxiety and maternal sensitivity. Specially the research did find that infants of mothers who were employed but reported high work-related separation anxiety were more likely to develop anxious-avoidant attachments. And then, a finding suggested that employed mother were less invested in parenthood and had high level of anxiety , implied high anxiety would get in the way of taking good care of the infant. A baby is supposed to grow up to be loving, well adjusted individual. A full-time employed mother would have missed out on being there and watching the baby from up close. These are important formative period, as a mothers instinct, want to be around to strengthen the attachment bond between mother and infant. The effects of maternal employment of secure mother-infant attachment relationship to be negative of majority according to those researches. These evidences support the hypothesis that working mothers increase the risk of some undesirable outcomes, espacilly in the babys first year. Positive aspect of working mothers Do maternal employment have an adverse effect on the children? The answer may be no. In fact, mothers with careers have a positive impact on children, as they serve as good role models. A study in Australia found no relation between maternal employment and infant attachment. In the early study, Bowlby insisted that separation from the mother should be kept to a minimum . However, in the further study, he developed his statement as a subsidiary attachment figure can meet an infants needs adequately in the primary figures absence . In another words, mother was not the only attachment bond to the baby and this finding gave the mother an opportunity to take a breath during the overwhelming duties. She did not need to take the only responsibility to the feedback towards the infant. Later, some scholars emphasized quality but not quantity of the attachment. Too much and too sensative responds to the baby may triggered a spoiling parental style. Prior to an infants self-regulation of external stimuli, parents are responsible . Parents have to learn the difference between too much and too little responds for managing the infant inattentiveness and excessive stimulation. Providing the appropriate amount of feedback for the baby is conducting a healthy attachment bond. I was impressed by a professorss saying that many parents feel very selfish and cruel in leaving their crying young child for the absence time. However, it is not only a beneficial opportunity for her parents, it is also an important lesson in trust for her that you will always be clear about when you are leaving, you will always provide a caring protector while you are gone, and, best of all, you always return to love and protect her . Parents should be comforted that, properly leaving but not always stick to the baby is also buliding a trustful relationship. For the further concern of the baby, Such working mothers tend to emphasise education, and also manage to spend quality time with their children. Talking about the dual income, the standard of living is higher, children get access to better quality education and extra-curricular activities. Acadamic statistic demonstrated this fact: secure parental employment lowers the incidence of poverty and the associated risks to children . The increase in the percentage of children living with a working parent is welcome news, said Duane Alexander, M.D., Director of the National Institute of Child Health and Human Development of the National Institutes of Health. Secure parental employment helps to reduce the psychological toll on families, brought on by parental unemployment and underemployment.Secure parental employment may also enhance childrens psychological well-being and improve family functioning by reducing stress and other negative effects that unemployment and underemployment can have on parents. Conclusion As we can see, there are pros and cons about maternal employmet. So we still have to deal with this dilemma and make our own decision. I think there are no right or wrong answers in this case. Whether you want to get back to work from the day you stop nursing your child, or whether you want to be a homemaker your entire life is entirely up to you. Some women find joy in the workplace, while others find it at home. In some conditions, women can handle both children and work well though it is a hard task. Maybe having one does not require sacrificing the other.

The Screwtape Letters - Types of Love Essay -- Religion, C.S. Lewis

While attending Oxford University, C.S. Lewis went from being an atheist to a renowned Christian. Lewis touched a vast audience with his numerous books (around thirty or more) including The Screwtape Letters, Mere Christianity, and The Four Loves. He brought fantasy and entertainment into his writing along with slight to thunderous bits of theology woven through his stories and books. This made Lewis one of the most influential Christian writers of the 20th century. One of the better known books from C.S. Lewis is The Screwtape Letters. The Screwtape Letters is a fiction book comprised of thirty-one letters from Screwtape, a senior tempter and head in a department in Hell, to his nephew who is a novice tempter Wormwood. These letters are detailed instructions on how to cause Wormwood’s patient to fall from the Christian life. Screwtape, in all his devilish wisdom, pin points certain tribulations that all humans face and gives a devil-sided view to the human responses. The book is fiction, yet can be studied because of the spiritual lessons that are inversely taught throughout the letters. In The Screwtape Letters, C.S. Lewis addresses a position on love that is seldom heard, yet universally felt. Screwtape makes a very clear distinction between his ideal of love and true love. If we take what Screwtape thinks love is, and reverse the teaching completely, all that is left is the love that God approves of. The purest and most sought after love is God’s. Love has been divided by C.S. Lewis into five ways. One way, taught in The Screwtape Letters is â€Å"being in love†. The other four ways is taught through The Four Loves: Affection, friendship (philia), romantic love (eros), and Agape love. Understanding the difference between the lo... ...coffin of your selfishness. But in that casket—safe, dark, motionless, airless—it will change. It will not be broken; it will become unbreakable, impenetrable, and irredeemable. The alternative to tragedy, or at least to the risk of tragedy, is damnation. The only place outside Heaven where you can be perfectly safe from all the dangers and perturbations of love is Hell. (6) Works Cited Collins, Harper. "C.S. Lewis Classics". Harper Collins Publishers. March 10, 2010 . Lahti, David. "Lewis, C. S. The Four Loves ". 11 March 2010 . Lewis, C.S,. The Screwtape Letters. New York: Simon & Schuster Inc., 1996. Rayment, W.J.. "Synopsis of the Screwtape Letters". Bible Study Resource Center. March 10, 2010 . The Screwtape Letters - Types of Love Essay -- Religion, C.S. Lewis While attending Oxford University, C.S. Lewis went from being an atheist to a renowned Christian. Lewis touched a vast audience with his numerous books (around thirty or more) including The Screwtape Letters, Mere Christianity, and The Four Loves. He brought fantasy and entertainment into his writing along with slight to thunderous bits of theology woven through his stories and books. This made Lewis one of the most influential Christian writers of the 20th century. One of the better known books from C.S. Lewis is The Screwtape Letters. The Screwtape Letters is a fiction book comprised of thirty-one letters from Screwtape, a senior tempter and head in a department in Hell, to his nephew who is a novice tempter Wormwood. These letters are detailed instructions on how to cause Wormwood’s patient to fall from the Christian life. Screwtape, in all his devilish wisdom, pin points certain tribulations that all humans face and gives a devil-sided view to the human responses. The book is fiction, yet can be studied because of the spiritual lessons that are inversely taught throughout the letters. In The Screwtape Letters, C.S. Lewis addresses a position on love that is seldom heard, yet universally felt. Screwtape makes a very clear distinction between his ideal of love and true love. If we take what Screwtape thinks love is, and reverse the teaching completely, all that is left is the love that God approves of. The purest and most sought after love is God’s. Love has been divided by C.S. Lewis into five ways. One way, taught in The Screwtape Letters is â€Å"being in love†. The other four ways is taught through The Four Loves: Affection, friendship (philia), romantic love (eros), and Agape love. Understanding the difference between the lo... ...coffin of your selfishness. But in that casket—safe, dark, motionless, airless—it will change. It will not be broken; it will become unbreakable, impenetrable, and irredeemable. The alternative to tragedy, or at least to the risk of tragedy, is damnation. The only place outside Heaven where you can be perfectly safe from all the dangers and perturbations of love is Hell. (6) Works Cited Collins, Harper. "C.S. Lewis Classics". Harper Collins Publishers. March 10, 2010 . Lahti, David. "Lewis, C. S. The Four Loves ". 11 March 2010 . Lewis, C.S,. The Screwtape Letters. New York: Simon & Schuster Inc., 1996. Rayment, W.J.. "Synopsis of the Screwtape Letters". Bible Study Resource Center. March 10, 2010 .

Actions Of A Teacher Who Is Behaviorist

Actions of a teacher who is behaviorist: As a behaviorist, you believe that learning takes place when knowledge is separated into smaller bits. Students are rewarded for successful answers. Instruction focuses on conditioning the learner's behavior. Learning involves repetition and association and is highly mechanical. Behaviorist leaning teachers focus on a new behavioral pattern being repeated until it becomes automatic.(Schuman) The role of the behaviorist teacher is providing stimulus material and prompting the correct response, while the learner's role is to be the receiver of the information response until the behavioral change is permanent. (Applications of Learning Theories) Teachers with a behaviorist leaning view errors as not enough conditioning. Without repetition and proper conditioning, students will make mistakes. Behaviorism can also be thought of as a form of classroom management. Behaviorists believe human beings are shaped entirely by their external environment.If you alter a person's environment, you will alter his or her thoughts, feelings, and behavior. The system is based on rewards and punishments. Behaviorists believe that if teachers provide positive reinforcement, or rewards, whenever students perform a desired behavior, they will learn to perform the behavior on their own. The same concept applies to punishments. Behaviorists think people act in response to internally or externally generated physical stimuli. They basically consider human nature to be the product of one's environment.An example of behaviorism is when teachers reward their class or certain students with a party or special treat at the end of the week for good behavior throughout the week. The same concept is used with punishments. The teacher can take away certain privileges if the student misbehaves. 2. Actions of a teacher who is progressivist: Progressivists believe that individuality, progress, and change are fundamental to one's education. Believing that people l earn best from what they consider most relevant to their lives, progressivists center their curricula on the needs, experiences, interests, and abilities of students.Progressivist teachers try making school interesting and useful by planning lessons that provoke curiosity. In a progressivist school, students are actively learning. The students interact with one another and develop social qualities such as cooperation and tolerance for different points of view. In addition, students solve problems in the classroom similar to those they will encounter in their everyday lives. Progressivists believe that education should be a process of ongoing growth, not just a preparation for becoming an adult. An obvious example of progressivism would be our class.We are in groups a lot and we actively learn through discussion. We talk about how what we read can be incorporated into our future teaching careers. Dr. Theodore takes into account the suggestions from the previous semester's students an d modifies his class accordingly. My reflections pg. 15 As a future teacher, I must ensure that I am prepared to organize my classroom in ways to inspire my students. I believe most strongly in the constructivist philosophy of teaching. I believe a constructivist teacher should be a guide for the student.My classroom will be full of motivational words and pictures, with bright colors. I want there to be something on every wall that will inspire my students to ask questions. I want my students to think critically with my guidance and support. I feel it is important for my students to feel safe within the walls of my classroom and feel free to explore their environment and create their own learning. Through experiences and investigation, the students within my classroom will continue to take steps forward to their educational and emotional development.I also believe that children should grow together. Although some students may be advanced, while others may have special needs, I think it is important to start at one point. Occasionally, some students may need scaffolding in order to reach the ability of other students, but through guidance and support I want to allow each child to grow individually. Differentiated instruction will be vital be to help assist students on different learning levels. Moreover, each student's individuality should be considered when planning activities and molding each activity for them personally.I want to ensure that each student is being challenged, no matter what their starting level may be. My educational philosophy is simple; I believe all children have the right to an enriching education! I believe all children are unique and need a safe and enriching environment to learn and grow, emotionally and intellectually. Education is the stepping stone to a child's future and it is important to make sure every student learns what they need, in order to help them succeed in their adult lives.As a future teacher, the three areas I believe will make my classroom efficient and motivating to my students are (1) teaching as though I am guiding my students through the knowledge I present to them (2) giving my students the freedom to let their curiosity take them further and (3) encouraging my students to respect their peers and the things of the world. I plan to hold my students to the highest expectations because I feel that is my obligation. I want my students to know they can achieve anything, just as long as they put their minds to it.I will be open-minded and will always encourage creative thinking. I want the activities my students participate in to be intrinsically motivating. The Russian psychologist Vygotsky emphasizes the idea of allowing students to work together and help each other learn. This can be done through scaffolding; assisting students in the early stages of learning and slowly decreasing the assistance and letting students figure things out independently. I want my students to learn through interact ions with their peers and be able to use their minds and construct their own ideas about what information I give them.This idea comes from the constructivist theory of learning; giving students the freedom to discover and apply ideas through the information they receive. My desire is to have the students be completely satisfied in learning new and even challenging things and that they are fully engaged in what they are learning. I want their learning to be of the purest nature and I want them to really enjoy every aspect of learning. I want my students to feel comfortable in my classroom, so I plan to come to class everyday with a smile, an open heart, and a sense of humor.Teaching comprises many aspects, but the one aspect I feel that is most important is stirring the minds of students, letting their curiosity take them into learning, and allowing them to enjoy the rewards of their achievements. That said, the importance of philosophy in education is the fact that it is the foundat ion in which all academic teaching and intellectual learning is built off. My future application pg. 16 Learning encompasses three broad domains—knowledge, behaviours and attitudes.When we create a positive environment for learning, we set the conditions for students to move through a range of behaviours in each domain, from simple to increasingly complex, until they achieve mastery of the course learning outcomes. The challenge of creating a positive learning environment is one that all teachers face regardless of the physical environment in which learning takes place. Learning can occur in many settings, not just in the classroom. Accordingly, the term â€Å"classroom† in this book is used figuratively and includes a wide range of learning environments.Creating a positive learning environment is the cornerstone of effective teaching. In order for our students to succeed, they must first believe they can succeed. Students must have confidence in their abilities and th ey must feel that the teacher shares that confidence. A positive learning environment nurtures these feelings by allowing students to explore and expand their knowledge without undue risk or fear. A positive environment is fostered when learning outcomes and expectations are clearly communicated to the student.Students have a wide range of learning needs and styles, and this diversity must be taken into account in employing a variety of teaching strategies. The size of the classroom, the arrangement of the furniture, the functioning of equipment and other physical aspects of the class all contribute to, or detract from, the learning environment. When these factors can be manipulated to be positive influences, an environment more conducive to learning will be created. Creating a positive learning environment is the cornerstone of effective teaching.As teachers we are accountable to our students, as well as to their future employers. Clearly , there is no one â€Å"right† combi nation of elements that will magically result in a positive climate for learning for every student. Creating and maintaining a positive learning environment is an ongoing process. Clearly, there is no one â€Å"right† combination of elements that will magically result in a positive climate for learning for every student. The methods you devise will be uniquely yours and will reflect your own personal style and the philosophy, direction, goals and skills of your particular program, faculty and students.You will bring your own creativity as a teacher to build on the wide variety of experience of teachers across a range of disciplines. In teaching and learning Teaching and Learning provides leadership, service, and support in the development, implementation, and dissemination of learning standards in all curriculum areas. We support school districts and their educators in delivering high quality instruction of the learning standards that ensures students achieve at high levels. Clarity of communication, collaboration, coordination, and commitment are the core values that guide our work.Addressing diversity of learners The guiding research question – How well prepared pre-service teachers believe themselves to be to teach students of diversity? -provided an effective means of ascertaining the effectiveness of one university’s teacher preparation program as it relates to this issue. Discovering the pre-service teachers’ perspective was germane to this study for identifying the degree to which the teacher preparation curricula and field-based experiences influenced their beliefs about diversity; thus preparing them for teaching students of diversity.It became evident that these future teachers had differing meanings of diversity and there was a perceived disconnect between how well the curricula compared to their field experiences prepared them to teach diverse populations. The purpose for conducting this study has been twofold. First, th e objective was to learn how prepared the students in our teacher education program; perceive themselves to be to teach the diverse student populations found in an ever-increasing amount of public schools. Learning this information can influence policy and practices in this University’s teacher education program.Having conducted this study for this primary purpose, it is encouraging to have research drive decisions that address the issues of enhancing diversity training in teacher preparation programs. MY OBSERVATIONS 1. Classroom Arrangement The classroom I observed was the first grade class of Mrs. Wunderlin at Winchell Elementary School. The student’s desks were arranged into groups of six. I believe that the student’s desks were arranged into groups to promote social interaction, which builds a community for the students. When the students sit in groups it is easier for them to work as a team.The classroom also consisted of a reading area, which had a variet y of books. There were picture books and chapter books that covered low, average and advanced reading levels. In the back corner of the room there was a math area. The math area had several containers of manipulative objects that students could use to solve mathematical problems such as rods and cubes. Along the back wall of the classroom were two computers. Above the computers were photographs of the students and above each photograph were a drawing of a self-portrait created by that student.This is a great activity to use at the beginning of the year that helps students get to know the names and faces of their classmates. I really enjoyed looking at them and will do this activity in the future. At the front of the classroom was the teacher’s desk next to the board. Beside the teacher’s desk was a word wall. Word walls are excellent tools to use in the classroom. On the board Mrs. Wunderlin had the daily schedule which was reading, spelling, lunch/activity, story time , math, music, social studies, and ending with science. Also on the board were a class number grid and a clock to learn how to tell time.Next to the board was a bulletin board that had a calendar on it. All these items are essential to have in a first grade classroom. It did seem that students shared ownership in the classroom. They are allowed to have water bottles on their desks and a â€Å"toolbox† as the teacher referred to it, which was a small plastic container that the students put their writing utensils in. Besides from allowing students to have items on their desks during class time, students didn’t have to ask to use the restroom, they just get up even when the teacher is talking.The students also had a â€Å"respect† guide that was located on the wall so they can always refer to it. The â€Å"respect† guide is, for every letter in the word respect stood for a word that students should follow in the classroom. The letter â€Å"R† for resp onsibility, â€Å"E† for effort, â€Å"S† for solving problems, â€Å"P† for perseverance, â€Å"E† for empathy, â€Å"C† for confidence, and â€Å"T† for teamwork. I loved this idea and will add it to my list of things to have in my classroom. 2. Bulletin board display I went around the School Areas and I saw different Bulletin Board Displays located from the first to third floor.In every level of Basic Education, they have their own bulletin board display. Some are colorful and some are simple. The contents found are the list of the pupils with their pictures, lists of their subjects and their academic performances, schedules, word for the day, eye-openers, â€Å"legacy of excellence†, achievements, and the like. There are no misspelled words used in the display, the messages are clear, precise and consistent, the colors and designs always suit the interest and age of the pupils. 3. School playground I love going there; it’s such a celebration of the carefree spirit that all kids possess.The rear entrance to the school requires a short walk across two huge sports fields, which are always occupied by screaming, laughing, playing, running kids. There are books and chapters in books and no doubt countless pages on the internet describing various techniques for undertaking this part of a child’s assessment. Over the years I have practiced, I must have looked at hundreds of examples. For a parent or teacher seeking information on observation techniques it must seem very confusing. The following techniques are the methods I have settled on and used successfully for years; both are very simple.I always use both techniques sometimes in sequence but more often in tandem. If you are new to observation I would suggest doing them in sequence, you will naturally begin to use them in tandem as you gain experience. All you need is a note pad a pen and a watch. 4. Learning resource center Learning resources can be broadly defined to include books, libraries, bookstores, consultants, teachers, newspapers and journals, computers, on-line services†¦ just about anything that will either act as a source of learning or as a point of access to other learning resources.Until we start looking for them, many of us are unaware of the existence of these resources or under-estimate their potential value 1. Class routines Co-Curricular Activities are positive outgrowths and extensions of the regular curriculum in the schools. A co-curricular activity is one generated for a class or course, with the idea that all students participating in the class or course may be involved. Extra-curricular activities are those which contribute to the spirit of the school, personal growth of the participant and the positive aspects of school participation but do not offer credit.

Blue Parker Original Writing: The Blitz

It started out as a normal day; birds were singing and the autumn leaves were falling, each golden, crisply leaf floating to the golden carpet of the woodland. Everyone in the village smiled and said, â€Å"Hello† as you passed them by, the sun was shining like a shimmering coin. Trees were dancing in the mid-day breeze which lightly blew through the perfect air†¦ That was until a growing cloud started to shroud my village and eclipsed the sun. That was until the rain shot down like bullets. That was until my home was blitzed by the German army. The quiet and tranquil morning was suddenly replaced with chaos and fear. No longer did the citizens not stop to say hello, instead they dashed into their homes. No longer did bird song echo on the breeze. Now only the sound of chaos and fear remained. The black mist closed upon my village; it was in complete darkness. Then I saw them; the fighter planes which elegantly swooped down like a graceful yet vicious swarm. The planes dived and ducked to violently attack my home land. In the air I could smell fear mixed with a smoky blitz of burning buildings; the odour of engine oil, gunpowder, smoke; the unforgettable stench of dust which ate through the smoky polluted air. The silent clouds above sneaked through the frozen sky. The scent of tense anticipation hung in the air, until †¦.. Crash†¦. Boom! The bullets and blaze covered my village in a thunderous crackling wave of panic and despair. The inferno took hold and the flames flared like grotesque dancers approaching the finale of their show. The cold morning was replaced with an orange glow as the flames began to devour the village. The buildings burned one by one leading up to the church, where the priests stayed vainly believing that they would be safe in the 400 year old masterpiece. The cathedral was as white as snow and stood at a staggering height, apposing the fire until the moment of reckoning finally came: the church was defeated by the orange, glowing demon which got stronger and stronger as it ate through my village. My usually quiet village was in ruins the perfect landscape ruined. Roads became blackened dirt tracks, houses became shacks and people†¦ became corpses. Flashes of red and orange ate the buildings throughout the village, buildings were falling, crashing and burning. Was it a horrible dream? I didn’t care; I had to run. I kept running towards the safest place which ironically was the tallest building in the whole of the village. As I stumbled over the hill, which blocked the telephone tower‘s view, I was astonished to find it their, sizzling in the soaring heat that beamed down. It was just lying there like a sleighed knight. My plan was a failure. What now? Everyone around me raced towards the next town (Greenford) it was every man for himself people frantically clawed passed each other. Desperate people fled the village, there were no attempts to calm or put out the blazing monster which tore the village apart, nobody helped the trapped helpless people that were taken captive by the evil red monster. As for me, I followed the desperate horde of people to safety. But would the next village get bombed then the next then where do we go? The next day came. All around me I could see nothing but death and destruction. The village was ruined. Buildings, once standing proud and beautiful were nothing more that blackened shells. Lone people, hysterically crying, wandered from building to building in the hope that they might salvage something. The German planes had left hours ago, flying away safely and smugly satisfied with the havoc and devastation they had reeked. The enemy had gone but the consequences of war remained.

English (who killed the electric car

English (who killed the electric car Chris Paine's "Who killed the electric car". Chris Paine's "Who killed the electric car".The question being asked is "who killed the electric car?" "Who killed the electric car?" is a film directed by Chris Paine, it is set in California, which has a pollution crisis, the documentary is about the efficiency of electric cars compared to cars that run on gasoline. Electric cars are more efficient than cars that run on gasoline and this is shown in this film using techniques such as interviews, use of voice overs, atmospheric sound and hidden cameras. Electric cars are good for the environment, easy to run and the do not pollute the atmosphere and endanger us with Gasoline which is also using a non-renewable resource.One of the techniques that are used repeatedly during the documentary /film is interviews. They interview people who have a judgement about one aspect of the film, such as companies or just regular people who like the electric cars.English: EV1 funeral held as a protest to General ...This technique is used in the film to help persuade the audience to accept that the oil companies are the ones to blame for the destruction of the EV1 in the film and vice versa. For example Charlie Sexton, who is a young woman and an EV1 specialist, endorses the benefits of EV1 and discusses her work passionately and the good things that it can provide than goes on to say how the companies destroyed them and it makes you sympathised with her cause. In contrast to the people from different companies who he interviews who say that the electric cars aren't profitable and that they do not have many uses and that the problem itself was the car, but because Chris Paine interviewed people who aren't endorsing the car (mechanics) and because they also agreed that the cars...

010 Annotated Bib and MLA Professor Ramos Blog

010 Annotated Bib and MLA Annotated Bibliography Quick Write How do we use sources in college? Using Sources What are the ways you can use sources in your essay? Explain Provide information Examples Credibility Quotes Research data Ideas! Annotated Bibliography An annotated bib is a works cited or references page with additional information added to each citation. You begin with the correct reference citation for your sources. For this assignment we will have at least five sources. Here is a good explanation of  citations in MLA. Explanation and example of an  Annotated Bibliography  from Cornell Example 2  Annotated Bibliography  from Purdue OWL Here is the format: Author(s). â€Å"Article Title.†Ã‚  Source, vol. #, no. #, season year, pp. xx-xx.  Database,  URL. Example: Kong, Les. â€Å"Business Sources for Education Majors.†Ã‚  Education Graduate Students Journal, vol. 75, no. 4, 2014, pp. 12-19.  JSTOR,  jstor.org/stable/52506788. To each entry you will add the annotation, the paragraph or two that explains the source, why you are using it, and its reliability. Each professor you will have in the future may have specific guidelines for what to include in an annotated bibliographic entry. Always follow their instructions. For this assignment, you should include: Summary of Source, 2-4 sentences How you are using it in your report, 1-3 sentences Reliability of source, 1-3 sentences In total, you should have a short paragraph, 4-10 sentences, explaining the three points above. MLA Style We will be going over the 8th edition MLA citation Style. You can look under our  resources page  for MLA or APA guides. There are three things to consider for each style guide you use: Page Formatting In-Text Citations /References Page Here is a  Power Point presentation covering MLA style 8th edition  and the recent changes. Krikorian, Mark. â€Å"Two Immigration Priorities.†Ã‚  National Review, Dec, 2016, pp. 18-20, SIRS Issues Researcher,  www.sks.sirs.com. This article goes into detail on some of the other less talked about factors of the changes in how we deal with illegal immigrants under our new president and his policies. The author is the director of the Center for Immigration Studies so I assume he is a credible expert in immigration. I will use this source to get more specific in my critique of the border wall proposal. Krikorian, Mark. â€Å"Two Immigration Priorities.†Ã‚  National Review, Dec, 2016, pp. 18-20, SIRS Issues Researcher,  www.sks.sirs.com. This article goes into detail on some of the other less talked about factors of the changes in how we deal with illegal immigrants under our new president and his policies. The author is the director of the Center for Immigration Studies so I assume he is a credible expert in immigration. I will use this source to get more specific in my critique of the border wall proposal. In total, you should have a short paragraph, 4-10 sentences, explaining the three points above. Any questions before we move on? Chp 5, â€Å"And Yet† Distinguishing What  You  Say from What  They  Say Chapter 5 (p. 68) introduces you to the term  voice markers  in order to help you distinguish the â€Å"I say† from the â€Å"They say.† This is a very important move since we are now including the â€Å"They say† in your writing. If you do not do this clearly, the reader will be confused as to your position and you may seem to contradict yourself. The templates help you with specific ways of signaling who is saying what, and to embed the voice markers. Being able to distinguish your own view from the common view is a â€Å"sophisticated rhetorical move.† Using â€Å"I† or â€Å"We† The chapter also covers using the first person in academic writing, â€Å"I† or â€Å"we.† You have likely been told to not or never use the I in college writing. The book argues that well-supported arguments are grounded in persuasive reasons and evidence, not in the use of or nonuse of pronouns. Free Write Take the topic you are thinking about researching for your report and write it at the top of a page. For the next five minutes I want you two write down everything you know about it. Do not edit as you write. Just keep writing and see where it takes you. Just keep writing. If you thought runs out, skip a line and start a new thought. Keep writing. Figure out what you know and what you need to research.

How To Grow Your Blog Traffic By 1,044% In 1 Year

How To Grow Your Blog Traffic By 1,044% In 1 Year My blogs traffic grew 10 times larger in less than a year. I want to show you how to have the same success. When I became the content director for LDS.net, one of my companys long-time underused sites generated about 65,000 hits a month. Within less than a year, the site generates more than 700,000 hits a month. Generating a traffic revolution for your blog has never been easy, but it is doable. We grew by integrating into our process every step of the way. The Best Advice On How To Grow Your #BlogTraffic By 1,044% In 1 Year1. Find Your Audience When we talk about website growth, we are talking about people. We wanted more people to take time out of their day to read our posts. You do, too. When we spend so much time looking at bounce rates, session numbers, and growth trajectories, it’s easy to lose track of the humans at the heart of our work. When we talk about website growth, we are talking about people. #marketingIf you want those numbers to increase, you can’t afford to look past the people. Fittingly, Google Analytics can actually be the easiest place to learn about the people on your site. Google Analytics will help you identify six attributes of your readers: Age Gender Location Acquisition Site Interests Technology Use those tools to see which of these attributes go together most often to create sketches of the kind of reader on your site. For example, we identified a 59-year-old female from Cedar City, Utah, who clicked on one of our links from Facebook on her two generation old iPhone. She’s family focused. We found all that information on Google Analytics. It started sounding like a well-rounded  person who we could actually get to know. You can probably imagine this woman in your head. After that, we used  Ã¢â‚¬â„¢s 8-step process  for developing a reader persona to flesh out this womans story. Give your persona a name. We did this three times to match our most common types of readers. Every week, my team and I read through each of the personas to ask how well were meeting their needs. For each article we release, we make sure its written to one of our readers. As we grew, we wrote new potential reader personas, then attempted to attract them to the site. When it worked, we added the personas permanently. Our growth occurred from attracting more of our current audience and by adding additional audiences. Writing personas during this time allowed us to personalize our growing audience. Writing personas will help you personalize and grow your audience. #marketing2. Plan Your Content I’ve worked with around forty writers in the two years since our site first launched. And most writers seem to have one major personality trait in common: We thrive under deadlines. Writers thrive under deadlines. #writingWriters often make the perfect the enemy of the good, and without a method to help, we will dawdle around trying to write a masterpiece. solves this problem. We plan our content by targeting our primary persona and the content type that we want to write. We use six primary content types on our site: Listicle How to Feature Ultimate guide QA Infographic We create new articles directly onto the calendar and start with the title that identifies our persona and content type. For example, â€Å"Stephanie Torres-QA† Once you know your reader persona and content type, youll know what to write.The topic comes next. Often, once we know our reader and content type, we know exactly what that kind of reader will want. This helps you get the best ideas with the least amount of time brainstorming. If you don’t immediately know what article topic you want, move on to the title. has a fantastic list of the most successful blog title structures. Pro Tip: As you see great blog titles online, add them to your own list. If you need more ideas, it’s time to brainstorm. Everyone on my team is able to generate ideas by using at least one of ’s four brainstorming ideas. The beauty of this method is that as soon as you have an idea, it’s already on a calendar ticking down. Recommended Reading:  9 Types Of Blog Posts That Are Proven To Boost Traffic 3. Title Your Articles If you didn’t use one of ’s title structures, then you need to nail down a title before you start. Certain titles work better because they promote a type of content your reader wants. Ask yourself this: What does my reader want to know? Start with a successful title, and then quality content will follow. There is no better headline analyzer available than s. I know because LDS.net looked everywhere for one. Take your time using the tool. It can be tempting to start with one title, and play only with variations of that. We brainstorm at least ten title variations and then run them through the headline analyzer. Since the headline analyzer keeps track of your previous titles, we can  easily choose those that perform best and try many variations of those until we have winning title that will perform well. One of our early successes was the article, â€Å"Mormon Jokes That Will Make You Smile.† We began with a number of article titles we thought would sound good. Titles like: The 29 Funniest Mormon Jokes 29 Hilarious Mormon Memes You Need to See These Mormon Memes LDS Memes That Will Have you Rolling in Laughter 29 Mormon Jokes to See Right Now 29 Images to Make You Smile We were able to see immediately which of those title structures had potential and which didn’t. The advantage of having so many initial ideas is that you can mix and match to find combinations that work. And even though we didn’t know the final number of jokes we would use, we didn’t hesitate to use a placeholder number in the headline analyzer. Eventually, we tried the final title which scored an impressive 87. Unsurprisingly, it was the biggest hit we’d had on the site to that point. 4. Use A  Task Template About one week after we started using , I wrote to ask them if there was a way to create a task template. There wasn’t, but they promised they would integrate it soon. Today we use task templates on every article we publish. The advantage of task templates is that as soon as we have an article idea, everyone who will need to work on that article instantly has tasks on their to-do list to ensure that the article is out on time. As an editor, this is a huge organizational burden taken off my desk. No longer do I need to bother writers with regular emails; instead, I can just check in on any overdue items. Here is our 6-Step editorial process: Step 1: Content Quality This editorial step covers tone, research accuracy, and writing problems such as using cliches, and clarity. There are plenty of tips on the blog to help you perfect your content quality: Tone: How To Write For Your Intended Audience How To Build Your Brand With Humor So Youll Feel Like A Human Research: This Is The Marketing Research Process That Will Take Your Content To The Next Level Writing: 150+ Blog Ideas That Will Absolutely Kill Writers Block These Lazy Writing Mistakes May Be Turning Off Your Readers Step 2: Organization We make sure that the introduction and call to action are written according to our best practices, and ensure that presentation is as simple as possible. Recommended Reading: How To Write Irresistible Blog Post Introductions Thatll Keep Your Readers Reading How To Write A Call To Action In A Template With 6 Examples Step 3: Readability We understand that web content gets scanned, so we want to make sure that our images, headlines, and captions do a good job of keeping our readers engaged. Recommended Reading: The Ultimate Guide To Using Color Psychology In Marketing + Free Color Schemes How To Write Headlines That Drive Traffic, Shares, And Search Results 21 Social Media Engagement Tactics That Will Grow Your Audience Step 4: Proofreading On our team, we make sure a person besides the writer and editor proofreads the writing to ensure that we don’t get stuck in a  trap of reading what we thought we wrote. Recommended Reading: What To Do When You Dont Have A Proofreader Step 5: Search Engine Optimization We integrate our keyword  while ensuring our tags and meta descriptions are up to par. Recommended Reading: How To Make An SEO Content Strategy That Will Improve Your #1-3 Results By 248% An SEO Driven Approach To Content Marketing: The Complete Guide How To Boost Traffic With 27 Important SEO Tips Step 6: Visual Design This step covers integrating images into the article, as well as preparing a featured image and social media images. Recommended Reading: Should You Use Stock Or Free Images For Blog Posts? How To Attract An Audience With The Best Blog Photography Tips (+128 Free Images) 5 Super Easy Ways To Create Images For Your Blog Posts How To Make The Best Blog Graphics (For Non-Designers) We use three different task templates that slightly alter these six steps depending on the type of content we are publishing. Infographics are seen multiple times by our design director, for example, while ultimate guides require an earlier start. If you work by yourself, or on a smaller team, task templates can be a great way to reflect your own personal process. I set a task template on the articles that I write so I wont forget to complete an outline, conduct interviews, or do proofreading. 5. Send to Social Media Once you have a valuable piece of content, it’s time to find an audience. Before using , less than one-third of one percent of our traffic came from social because promoting content regularly took too much time. Today, more than  fifty percent of our traffic comes from social. One-click social sharing from our calendar has saved us so much time, we now personalize posts to best take advantage of each social network. also makes resharing content a breeze. We always intended to reshare content, but a week later, you’re often on to the next post. Being able to plan out three month’s worth of shares at one time has allowed us to maximize each article’s content. Plus you can use the task template to remind people on your team to share the article!No matter how much success you have with web #content, you can always do better.6. Keep Improving Perhaps the most important thing we do is that we always try to improve. The blog  consistently has useful and thought-provoking content. We always pass around the blog posts with our team and make changes based on the advice we read. No matter how much success you have with web content, you could be doing better. And in this industry, best practices change all the time. It’s essential to stay connected with industry leaders so that you avoid falling behind. For example, soon after we released our Mormon Jokes article, published a blog post about how to grow your email list. We used this advice to start our own email list, reshared the article over email, and generated a 10%  bump in traffic. By integrating into every step of my publication process, my site grew by leaps and bounds. What products have you found success with? How have you integrated them into your site’s workflow?

MID TERM Essay Example | Topics and Well Written Essays - 500 words

MID TERM - Essay Example On politics as the conduct of governing, Section 17 of the Tao Te Ching provides a pointed observation: "When the Master governs, the people are hardly aware that he exists." This can be interpreted to mean that in a state of benevolent governance, well being of the people, even prosperity, is assumed as natural occurrence that people become less conscious of the governing authority. Then he proceeds, "Next best is a leader who is loved. Next, one who is feared. The worst is one who is despised." And we can not argue with that. Section 57 also provides wisdom that people who govern can reflect upon: "The more prohibitions you have, the less virtuous people will be. The more weapons you have, the less secure people will be. The more subsidies you have, The concept of war as armed conflict, however, does not appear to conform with the principles Lao Tzu espoused. Section 31 begins, "Whoever relies on the Tao in governing men doesn't try to force issues or defeat enemies by force of arms. For every force there is a counterforce.

Mexican Film From 1936 to Present Essay Example | Topics and Well Written Essays - 3250 words

Mexican Film From 1936 to Present - Essay Example The history of Mexican Films dates back to the end of the 19th century and the beginning of the 20th century. Most of the films were made to mark the historical news and events, such as the ‘Mexican Revolution’. In 1936, Mexico had its first color film, by the name of ‘Novillero’. However, the Golden Age of the Mexican Film Industry began in the 1940’s. In this era the Mexican Film Industry directed 70 films, out of which some even received awards in the year’s Cannes Film Festival. 1990’s is said to be the Era of the Nueva Cinema Mexicano, or New Mexican Cinema. With the success of a number of award winning movies internationally, a ‘new wave’ or ‘renaissance’ is said to make waves in the Mexican Film Industry this era. By the 20th century Mexican directors had made absolutely implausible movies, such that they have actually started getting nominations for their movies in the Oscars (most prominent Award Ceremony of the world). In 2007, films of three Mexican directors received 16 Oscar nominations. The Mexican Industry is getting immense exposure, but the directors and actors are leaving, to represent their talent internationally and for greener pastures in Europe and America. Mexico’s current position of leadership can be seen as an achievement due to the Mexican cinema. Mexican cinema has experienced ‘Cultural Imperialism’, which is the practice of promoting a more powerful culture over a least know or desirable culture. In the early 1930’s decades after the ‘Mexican Revolution’, Mexico started emerging as a normal city. This was when the working class was working and bureaucracy was giving rise to a new sort of middleclass. This was what the movies in this era were based on. Directors showed the upheavals and the emergence of the Mexican society through their works. A movie is supposed to reflect the culture of a society and serve as a gauge to

Dracula chapter 1-12 Essay Example | Topics and Well Written Essays - 500 words

Dracula chapter 1-12 - Essay Example During his travels, he gets several hints that he is heading into great danger, but he tries to talk these fears away, even after he meets his host, a very creepy man who has many of the characteristics we today recognize as being vampires. Harker becomes a prisoner of the castle and has many disturbing experiences. His entries end with his desperate plan of escape, knowing he is about to lose his soul to an evil creature or creatures. The story then picks up through a variety of communication forms – letters, journal entries, newspaper articles, etc. These more fully flesh out Mina and introduce the characters Lucy Westenra, John Seward (a physician at the lunatic asylum near Dracula’s new London home), Dutch doctor Van Helsing, the lunatic Rensing and a few other minor characters. Through these pieces of correspondence, the reader learns about the arrival of Dracula to Britain and the mysterious illness that befalls Lucy, eventually leading to her death by the end of Chapter 12, as she is treated by Seward and Van Helsing. Mina escapes Lucy’s fate in these chapters because she is called away to Buda Pest in order to help nurse Harker, who was found suffering from brain fever. She returns to England just in time to hear about Lucy’s death. Reading through these chapters was enlightening. Although I thought I knew the story, I had never realized the strange way that it is delivered, as a series of writings made by the characters themselves. This approach continuously reminded me to view the story from the characters’ perspectives rather than my own. When I was reading about the warnings of the villagers and the description of Dracula, my own experience told me the character is obviously a vampire and Harker is already trapped. Looking at it from the character’s perspective though, I suddenly realized that everything I think I know about vampires

Policies and Procedures That Govern the Hiring Practices Article

Policies and Procedures That Govern the Hiring Practices - Article Example For Catholic Charities Spokane, their ultimate goal of providing consumer satisfaction within the means of the organization has guided them to the careful establishment of processes regarding recruitment, encouraging productiveness, work evaluation, and feedback. The Human Resources Coordinator is in charge of posting job vacancies, evaluating candidates, and organizing interviews. Productiveness of employees is encouraged through retreats and yearly evaluation. On the other hand, employees are given the voice to air their concerns regarding their work environment. The organization has made its stand regarding issues such as sexual harassment, discrimination and nepotism to prevent the occurrence of such activities. Ultimately, the human resource practices are annually evaluated using employee satisfaction ratings and retention. In any human resource management, knowing and understanding the law is important, as it decreases the chance of committing a federal or state crime (Yoder-Wi se, 2003). The policy and procedures of human resource management should thus be based on what the law stipulates. ... The Catholic Charities thus annually reassesses its workforce, through the Program Directors, based on any changes in employee workloads, current management practices, service objectives, and quality improvement. The Catholic Charities are also open to practicum students and volunteers. The recruitment and hiring process has been carefully planned out. Briefly, the availability of a position and its respective job description is promulgated in-house and around the community by the Human Resources Coordinator, in accordance to National Labor Relations Board (NLRB) standards (Siegel, 2002). For those who have completed the minimum requirements, two structured interviews are conducted to screen all applicants. The interview questions comply with employment and labor laws, as implemented by NLRB. What is important is that the set of questions asked of each applicant is consistent (Siegel, 2002). Aside from the competence of getting the job done, the commitment to empowering others by bei ng culturally and socioeconomically sensitive as well as to community involvement. An employee’s sensitivity is ascertained using a set of questions inquiring about empowerment of others, belief in the value of family, establishing and maintaining respectful relationships, and knowing one’s limits. This is in accordance to NLRB’s suggestion that the interview questions be focused on what was previously done by the interviewee, in the premise that past behavior is the best predictor of future behavior, in case of employment (Siegel, 2002). Finally, a letter of hire will be given to the person most qualified for the job. The manpower is maximized by providing an equitable work environment that supports organizational productivity and stability despite individual

Nutrition Education Intervention Assignment Example | Topics and Well Written Essays - 250 words

Nutrition Education Intervention - Assignment Example Only 58.9% had normal weight. The target audience include children and their parents because they both play a significant role in poor eating habits. Children are careless of their eating habits whereas parents fail to successfully discharge their parenting duties. Needs assessment will be carried out by use of questionnaires. The behavioural and/or cognitive changes targeted include children’s eating lifestyles, awareness about healthy eating habits and participation in physical exercises/activities. In order to attract attention of the target audience, fascinating videos and pictures will be incorporated in messages communicated through social media, specifically instagram. A special application supported by android/smart phones will be developed for this purpose. Such development stems from the increased ownership and usage of mobile phones. Promotions on televisions will also be pursued. Al Junaidi, A., Abdulle, A., Hag-Ali, M., and Nagelkerke, N. (2013). The Prevalence and potential determinants of obesity among school children and adolescents in Abu Dhabi, United Arab Emirates. International Journal of Obesity, 37, 68-

Pop culture across cultures Assignment Example | Topics and Well Written Essays - 1750 words

Pop culture across cultures - Assignment Example Walt Disney`s personages are often charming, attractive, and mostly traditional: princesses, princes, animals with extraordinary powers, villains. Disney chooses not to risk as Pixar producing films about an old man mourning his late wife or about a lonely robot cleaning the planet Earth from trash. So it was another good old story about a beautiful big-eyed and wasp-waisted princess who was waiting for true love to get rescued. But something went wrong†¦ In a couple of months after the release of the animation film the world got literally infected by â€Å"Frozen†-mania. The name of the main character became one of the most popular baby-girl names in Scandinavian countries and in Britain (not to mention America). YouTube got flooded with the videos in which the whole families, including toddlers and grandfathers, sing the songs from the animation film. I personally was impressed by the video of the head of the school who announced winter vacations with his own variant of â€Å"Let it go†. Children were ready to wait for more than five hours to meet Elza, Anna, and Olaf in Disney World. The hashtag #TheColdNeverBotheredMeAnyway got incredibly popular in so unexpectedly different groups and communities in Twitter and Instagram. The main theme of â€Å"Frozen† got a number of interpretations starting from divorce and autism and ending with the concept of homosexuality and transgender ( Lynskey). The answer why children are obsessed with â€Å"Frozen† seems obvious at first sight. It is the Walt Disney studio, it does not make bad movies, the company invests thousands and millions of dollars to make its animation colorful and realistic and attracts the best composers to create incredible soundtracks. But that is their general policy, and the number of films they produced before â€Å"Frozen† were made according to this high standards. I looked through the movies Disney created last five-six years and realized that I did not know the name of a

Nutrition Education Intervention Assignment Example | Topics and Well Written Essays - 250 words

Nutrition Education Intervention - Assignment Example Only 58.9% had normal weight. The target audience include children and their parents because they both play a significant role in poor eating habits. Children are careless of their eating habits whereas parents fail to successfully discharge their parenting duties. Needs assessment will be carried out by use of questionnaires. The behavioural and/or cognitive changes targeted include children’s eating lifestyles, awareness about healthy eating habits and participation in physical exercises/activities. In order to attract attention of the target audience, fascinating videos and pictures will be incorporated in messages communicated through social media, specifically instagram. A special application supported by android/smart phones will be developed for this purpose. Such development stems from the increased ownership and usage of mobile phones. Promotions on televisions will also be pursued. Al Junaidi, A., Abdulle, A., Hag-Ali, M., and Nagelkerke, N. (2013). The Prevalence and potential determinants of obesity among school children and adolescents in Abu Dhabi, United Arab Emirates. International Journal of Obesity, 37, 68-

Business Economics and Finance Case Study Example | Topics and Well Written Essays - 2750 words

Business Economics and Finance - Case Study Example Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed (The Coca-Cola COmpany). Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day. Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. A person born in Atlanta and an individual with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control (The Coca-Cola COmpany). The history of Coca-Cola is a story of special moments - times with family and friends and special occasions when Coke was naturally there. Every person who drinks a Coca-Cola enjoys a moment of refreshment - and shares in an experience that millions of others have savored. And all of those individual experiences combined have created a worldwide phenomenon - a truly global brand that plays its own small part on the world stage. Methodology: The analysis of this case specifically on the strategy for business development adopted by Coca-cola as also the operational, financial decisions taken by the management at various points of time and its impact primarily on the market share of the company in the primary market place i.e. United States in particular and the global markets in general are discussed. The basis for discussions is research of secondary sources essentially on the internet. Various publications, data from various marketing related academic websites is also referred to in the analysis of this case. The statistics, figures referred to in this case may be subject to copyright of the respective owners and is quoted in this case analysis purely as an academic reference and has no commercial barring whatsoever. Main findings: The soft drink industry is highly competitive. Characteristics of the industry include slow growth and maturity, a phase during which weak companies are weeded out of the market by the strongest corporations. In order to stay competitive, soft drink companies must be able to offer their product at a low price. A price that can at least match (or preferably, beat) a competitor's price will allow that product to enter into a consumer's mental set of possible brands to purchase. Because the pop industry produces a fairly standardized product, competitors in the industry cannot entice the consumer to pay a premium

Impact of IT on Individuals, Communities and Society

Impact of IT on Individuals, Communities and Society Since its inception, IT has had a substantial impact on the world. The ability to access information at the touch of a button has transformed the way we learn. Education and Training have never been the same, before the dawn of the internet. However, all of this is not as amazing as it first seems. Malicious users roam the far reaches of the internet trying to steal peoples bank details, child pornography sites hidden behind proxies and VPNs deep in the dark net, even illegal drug and weapon sales. Online Shopping Online shopping is an amazing invention since its initiation in 1979 by Michael Aldrich. Michael Aldrich connected a 26 coloured consumer television by a telephone line to a real-time transaction processing computer. He called his new invention teleshopping, this is the forefather to our online shopping today. It even allows people who cant leave their homes, such as disabled people, elderly people, single parents and so much more. However, this godsend isnt as brilliant for local shop owners as it is for consumers; it can leave local economies decimated as people that used to be loyal customers move to services like Amazon and ASDA Direct. Not all is how it seems. Although online shopping can be accessible by many people, a lot of people still dont have access to it. 21.6% of UK residents dont have regular access to the internet. This has become a problem for many rural areas of the UK that seem to be neglected by ISPs (Internet Service Providers), low income areas also seem to have a smaller percent of online activity. In 2015 the UK government tried to combat this issue by passing a bill that was intended to provide everyone with at least 15 mbps (megabits per second) internet access for free. As of February 2017 the bill has disappeared. Free time The way we spend our free time has changed drastically over the last couple of decades. From the dawn of social media to the invention of complex graphically intense video games our choices of media consumption during our free time has vastly increased since the very first commercial computers were produced.   Websites like Twitter and YouTube have become the places where most will spend their free time. This has caused content creators commonly referred to as YouTubers, to make a living. Some even become millionaires. Video games have also become one of the most popular forms of peoples pass times, over 33 million out of the UKs 64 million residents play video games on a daily basis. Thats roughly 51% of the total populous, over half! So its no surprise that the British games market is worth a whopping  £4.193 billion as of 2015. Streaming websites are also among the most popular for internet users, they account for roughly 60% 70% of web traffic. They stream videos and other media like music to their users, some of the most frequently visited websites for streaming include: Netflix, Amazon Prime video and music, Spotify and Crunchyroll An anime streaming site. Communication Communication within the IT industry has shaped how we all communicate on a daily basis. From Emails to Short Message Service (SMS), daily communication has vastly changed from the days of letters and telegrams; this is thanks to the wide adoption of computers and mobile devices. This has only improved as technology has advanced to the internet vastly improved what mobile devices could do thus allowing us to communicate in better and faster ways. With the invention of 3G (short for 3rd Generation, in reference to it being the 3rd iteration of wireless mobile technology).   Users could surf the web from their devices. This newly found technology paved the way for smartphones, has the technology improved with H/HSDPA (High-Speed Downlink Packet Access) offering a theoretical 7.2 mbps connection speed and later H+HSPA+ (Evolved High-Speed Packet Access) offering an insanely fast theoretical speed of 168 mbps. Legal Impacts The legal impacts of IT have always been up for debate, whether it was the ability to copy games from cassette to cassette or the sudden unlimited access to bountiful amounts of information that came from the incredible creation that is the internet. In order to protect peoples data and information, many governments around the world implemented improved copyright and plagiarism laws. In the UK this law is called the Copyright, Designs and Patent Act 1998. Law lays down foundations to help copyright and patent holders to take legal action again those who steal their works. Hacking, Fraud and other malicious acts also came along with the dawn of commonly available personal computers. The UK government passed the Computer Misuse Act 1990, this bill outlined the dos and donts when it comes to computer use; accessing a computer without permission is considered a crime under the Computer Misuse Act.   Ãƒâ€šÃ‚   Ethical Impacts The ethical impacts of IT mainly from the constant documentation of our information from services such as Google and Amazon has been a heated topic for several years. Should we allow such services to store our personal information and information about items we like or search most often? Although there are many benefits in allowing such information to be stored which can help to form algorithms to better improve our online experiences with search engines and online shops. This can allow services such as Amazon target specific advertisements to be shown to us based on our interests and to have products recommended to us based on our past purchases. However, if this information were to reach the wrong hands, such as a fraudster, it could be extremely dangerous to the users whom data has been stolen. Another ethical question that comes to play with the use of IT is for those who dont have access to high-speed internet that may of us take for granted. For instance, many people who live in rural areas of the UK dont have access to broadband due to the vast distance between them and the telephone exchange. In some cases, even trying to install cables for rural areas are just impossible due to the high cost and low reward aspect of the area. For a broadband company it is more profitable to place expensive high-speed cables in densely populated urban areas since the vast amount of customers would allow the companies to recover their investments much quicker. There are solutions to this however, many mobile communication networks have started providing 4G internet access to those who cant get access to the internet or who have rather weak connections. Most of the time these solutions are cheap and quick to set up however the 800Mhz (megahertz) frequency band, previously used for analog ue television, used by most telecommunication companies although has far reach due to its small wavelength this has the negative effect of not having the ability to transmit as much data as a fibre optic cabling. Life before computers As much as it is hard for some of us who have grown up with and around this amazing technology, we must not forget that computers have not always been around. Even earlier versions of cameras have been around longer than computers. Video games, Instant messaging, Email, DVDs, Cassettes, Laserdiscs: There was a time when all of these werent even thought of. A time of newspapers and radio, vinyl disc and Classic music and Jazz. Going outside to play with friends, working for a sixpence, 240 pence to a pound, before the days of post decimalisation. I asked my Nan about what it was like growing up, what she would have liked to do when she left school. Getting a job as a typist working for the Ministry of Defence (MOD) was one of the flashiest jobs for women to get, everyone wanted it. Sustainability The sustainability of our modern technological position has been a question for many centuries. What can we do to help preserve our environment and sustain our current lifestyle? Recycling our old hardware and reusing the precious metals inside them can help us since it uses less energy to regain these metals than it does to mine and refine them. Another advantage to this is that metals are also a finite substance and we only have a set amount of it. Moving to a more sustainable energy source to power our homes and electronics is also a vital way to be stainable. Solar, wind and nuclear energy are the current candidates for us to replace our dependent on fossil fuels. All three of these present a positives and negatives but one thing they all have in common is their amount of pollution they produce or lack there of. PAGE 1 OF YOUR BLOG: Understand the impact of IT on individuals, communities and society. Impacts Social Impacts How we spend free time. Effects on local communities PAGE 2 OF YOUR BLOG: ECONOMIC IMPACTS Employment structure and working practices. Sustainability. PAGE 3 OF YOUR BLOG: Legal impacts Ownership, copyright and plagiarism PAGE 4 OF YOUR BLOG Ethical impacts Privacy of information PAGE 5 OF YOUR BLOG Activity from page 23 Life before computers investigate and write up in your own words.

Moral Force Protesting :: essays research papers

Moral Force Protesting Moral force protest has a greater chance to succeed that physical force protest. Discuss in relation to our contemporary world. In the modern world today, there is an immense diversity of global issues which are constantly being dealt with. Moral force protest as well as physical force protest are used, in hope of achieving a purpose and proving a point. For both of these acts of protest, there must be a substantial amount of facts and evidences backing it up. Both protests, no matter how it's done, are in some way seeking for the support of the ‘leaders', most of the time, the ‘leaders' being the government. Moral force protest involves logical convincing speeches which are fighting for a cause within the boundaries of law. It's possible to legally get enough support for a cause and eventually win by never once using any sort of violence. In some cases, hunger strikes by the ‘victims' are also done. Aside from well constructed speeches and hunger strikes, the refusal to obey certain laws and the passive resistance, that is, resisting to incoming violence usually from the government, are other ways to morally protest without any physical violence. Sometimes due to the refusal to abide to certain laws the supporters may find abusive, the moral force protest supporters might find themselves confronting the law, and perhaps even acting illegally. In recent years, certain countries which hadn't previously given women the right to vote changed their decision by receiving strong moral force protest; this right was gained, and nowadays in those countries women possess the right to vote. Physical force wasn't in any way used in this case. The opposing way to support some strong cause can be through physical force protests. This involves violent protests which may harm people purposely. Destructive attitude from the people supporting a cause by using physical force is indeed very common. In most cases violence is used in hope of getting attention and media publicity. Physical force protest, has a very distinctive difference from moral force protest; one of the most important ones being that, by violence, these supporters are terrorising the general public, and trying to get the government to recognise their terrorism, and give in. Moral force protest is not even remotely linked with terrorism. Not in any way, do the supporters practising moral force protest adapt to terrorism like do these physical force supporters. By terrorising the general public and the government itself, these supporters think they'll create such an intolerable situation that the government will give in to their extreme and sometimes unnecessary violence.

Nuclear Energy Essay -- Environmental Issues Fossil Fuels Essays

Nuclear Energy One of the key factors needed to continue human progress is an energy source that is not only adequate but plentiful and unharmful to our environment. These requirements are very difficult to meet. As of right now, most of our energy comes from the combustion of coal, oil and natural gas. â€Å"They will last quite a while but will probably run out or become harmful in tens to hundreds of years.†(Source 2) The effects they have on the environment are also an issue. Many scientists are searching for other forms of energy. Nonreplicable energy sources such as solar energy are being explored; however, these methods are not highly developed and are very expensive. Nuclear energy, therefore, appears to be the best alternative since it is cheaper and because it doesn't emit carbon dioxide into the atmosphere like the combustion of the fossil fuels do. Nuclear energy comes from the fission of uranium, plutonium, or thorium or the fusion of hydrogen into helium. â€Å"Fission is defined as the splitting of atomic nuclei spontaneously or because of the absorption of a nucleus.† (Source 1) It produces radioactivity in the form of heat, smaller nuclei, and neutrons. Fusion is just the opposite. It is the coming together of two atomic nuclei. Most power plants today used the fission of enriched uranium to produce nuclear energy using a reactor. Nuclear energy is a very important energy source to the United States. It is inexpensive and is gaining ground as the main energy resource replacement to the fossil fuels. Today twenty percent of the electricity in the United States comes from 109 licensed power reactors in the United States. Why not just completely switch over to nucl... ...ty of the process. Small accidents can lead to huge problems. For example, a small explosion can lead to increased cases of cancer over a very large area. Also, they question if the process is truly cheaper. If the plants were made safer, would it still be cheaper? Or will the costs of safeguarding the plant raise the cost? The disposal of nuclear waste is also an issue that must be figured out before one can decide if nuclear energy truly is the next best alternative. My opinion is that we should study non-dispensable energy resources such as solar and figure out how to make it less expensive and develop it so that we can use it to its fullest potential. Works Cited Class Notes http://www-formal.stanford.edu/jmc/progress/nuclear-faq.html http://members.iinet.net.au/~hydros/nuclear/nuclear_energy.htm http://www.ecolo.org/

Life Meaning Essay

The definition of life is very difficult. Although dictionaries and encyclopedias say in general is the intermediate state between birth and death, I think it goes far beyond, is something deeper and we all want to know. By asking this question we faced is as if we ourselves, as research is about something I’ve always lived, after much thought and analysis that is life, in my point of view I think is that although many try to define life as commonly defined other terms, in my position, life is not a thing, but rather as a process. To truly know that life is all we can do is live and this is the only way and how life is lived? Maybe it’s the question we should ask ourselves, what can say to that is this: being alive, flowing, running with her, walking with her. Life is now, is now, life is what is happening to us, life is not something or someone or somewhere that we have to look, life is a gift that we already have. lama you can feel in your breathing, your blood circulation in the beating of your heart. What you are now, that’s your life what happened to you, what is to befall and what not, that’s your life. While humans try to find different meanings to what life is and try to give the concept deeper, scientific, philosophical or theological response will never be enough to describe the life, and while people look the concept of life are missing what it is, they have forgotten the real and have been replaced by concepts and explanations that my term, to take advantage of anything. We see what is actually already here, we rationalizations. Nobody can give you the meaning of your life. It’s your life and you have to give it meaning only you. No one but you can find it. It’s your life and only accessible to you. Only by living the mystery will be revealed. Life is not looking at other people or writings or intelligent explanations, these are only justifications that ultimately explain nothing. Life is already bubbling within. Only if you want her there. The temple is on the outside, you are his sanctuary. So the first thing we must remember to define ourselves is life is never look outside or try to discover somebody. And the second thing to remember is that when you finally discover in yourself that is life, you will find that is death. At the beginning I mentioned that life is a process, well, death is part of that process. Humans usually think that death is the enemy of life, which is the grand finale, which is the enemy to be feared but in reality it is not, death is not the enemy, and if you consider death as the enemy that just shows you have not been able to know what life is. Although it seems absurd, death and life have many things in common, both have the same energy is a phenomenon like day and night, as cold and heat, and summer and winter, life and death are rivals, not polar opposites, are not separated and are not contrary, quite the contrary, they are complementary. Death is not the end of life is actually a culmination of a life, the summit of life, the climax, the great final stage. And once you know your life and your process, then you understand what death is. Death is a part harmony, full of life and is very friendly with her. Without it life can not exist. Death is a renewal process. And death happens every moment. The instant you inhale and exhale the moment, life and death are passing, both are given. By inspiring, life goes; upon expiry death comes. So when a child is born the first thing he does is breathe life begins there, however when the old man dies the last thing you do is breathe, there is life. The exhale is death, life is inspiring. They are like the two wheels of a cart. Lives that inspire and breathe out, is part of the inhale exhale, you can not breathe if you stop inhaling, the exhaling is part of breathing. You can not breathe if you stop exhaling. You can not live if you stop dying. The man who has understood what is your life, let death happen, welcomes you. Dies every minute and every moment to life. LIFE is a process, a process in which the past is dying every moment and born again and again into the future. If you look at what life is like you know what death is. If you understand what death is, only then will you be able to understand what life is. Life is a gift, a gift of God, and have certain scents that make it magical, like love, like friends or family, life is full of little moments that make your story and each of these moments is good live them with people you love and who love you, life without love is like a box that looks beautiful on the outside but when you open it and find it completely empty with nothing of value, that’s love, which gives value to your life. Maybe we’ve heard many times the phrase â€Å"living dead† for my concept that is the perfect definition, a life without love makes us dead in life. When we say â€Å"live life†, we mean that, to love, that gives meaning to life, to love somebody to love many or love everyone, to love God and to love nature. Life is real is what is in you is what queeres, there are things unreal, superficial exterior such as money, money is something that absorbs life unreal how many times we have not worried about getting money and is scientifically proven that concerns cause disease and alters the body of people altering the normal functioning of this, while we worry about things more unreal wears more life and go to becoming a plant that interest only superficial things, fine work and make money, which is not right that this will become the center of your life and everything in you turn around money. If we look at the birds of the sky and see how they survive only with his life, feed and have the best clothes that anyone ever could have, with all those colors and how they sing every morning, the birds live their lives, not care about anything and are inferior to us. We should take example from them. Finally we can say that life does not have to investigate it or try to define it or worry about understanding it, life must be lived and enjoyed.

Coffee Shops Essay

1. To describe consumers’ decision making in different market segments when they choose retailers of coffee using CDP. 2. To identify additional research that should be conducted to validate assumption about consumer decisions at each stage of the CDP model. 3. To learn how to organize marketing program should be provide for our customers after recognize their decision making process. 4. To see the impact of brand positioning to the consumers decision making. 5. To recommend marketing strategy after learn about consumers decision making process. 1. 0 Summary 2. 0Problem Identification Figure 1: Crimson Cup market segments As a wholesaler of coffee and tea and a provider of marketing programs to independent coffee shops and retailers, CrimsonCup has experienced growth over the past decade and is within range of becoming the nation’s second- or third-largest alternative to Starbucks. Figure 1 show about the segmentation of the Crimson Customers which divided into primary customers and ultimate customers. Primary customers are the independent coffee shops, grocery and restaurant. However the ultimate customers are divided into two groups; first is the consumers that buy the coffee from the primary customers and brewing at home; second is the consumers go to the coffee shops to drink coffee. The important of understanding of the ultimate customers are very important because the demand of the primary customers comes from the demand of ultimate customers as consumers. This company branding mission has focused on creating the independent retailer as the brand, rather than the product supplier. The CrimsonCup brand is featured on packaged coffee sold by retailers for office or home consumption, on mugs and cups provided to retailers and in some other promotional materials, and the firm is now considering the issue of weather it should be more aggressive in its promotion of the CrimsonCup or Coffee for Independent Thinkers brands as well as how best to develop its strategy of helping the independent coffee shops it serves. In understanding of the consumers’ wants and need, they search for many information and from the case, there is one consumer research already give some result about coffee consumption that made the university students or people that closely related to the university environment as focus group. The information get from this research need some additional approval from others finding to made their assumption about the behavior of the consumers to the Crimson Cup product or information related to the coffee consumption will be more meaningful to understand the attitudes of the consumers. By using the consumer decision making model, we are trying to analyze the consumer behavior in consuming coffee and make our recommendations about what strategy should be focus by this company and to suggest some alternatives to solve their problems and to get more opportunities in this industry. 3. 0Analysis We are using the consumers’ decision making model to analyze the consumer behavior of this company. 3. 1Market Segmentation Evaluation The differences of consumers in making decision will make them divided into difference segments in the market. Before we continue to discuss about the consumer decision making process that shows in figure 2, we underline first the environmental influences and individual differences because this two elements in the CDP’s model will be important to most of part in the consumer decision making process. Environmental Influences We found that the environmental influences for this product are culture, family and situation: 1. Culture: The customer segments in this case change over the past year. The American coffee culture brought on by an insurgence of gourmet coffee retailers and than evolved to a point where â€Å"getting a coffee, going out for coffee, is our little space in the workday to call our own†. The evolution of the culture show that how important of coffee in the American culture and they consume it anytime that more than just take the coffee in their breakfast early in the morning. 2. Family: From the research, one of important factors that influence purchasing decision is recommendation from family or friends. 3. Situation: The consumption of coffee in this market segments can also influence by occasion factor means when the whether at that time in winter, they will take more coffee rather than during summer. Figure 2: Consumer Decision Process Model Individual Differences 1. Consumer resources will make individual influences because the consumers in this case have different resources especially time, students or people that working in the university will have limited time to spend for searching location for the coffee shops. They will choose the nearer shops to take a little break to make them fresh. For the money resources, they are not constraint of it because from the research price is at sixth factor that encourage them to buy the coffee and seventh factors that discouraged them to not take it. We can predict that, the consumers in this coffee drink market are not price sensitive because of enough money resources. 2. Attitudes: The beliefs and feeling that more on quality and convenience place when they consume the coffee will make differences to their individual factors. Percent Beliefs and feeling 1. 58 Regularly buy coffee at coffee shop said coffee shops offer better-quality coffee. 2. 33 They think coffee shops sell better coffee than those of their competitors 3. 37 Purchase their coffee at coffee shops instead brewing it at home normally goes to the closest one. 4. Personality: person that need more energy and have busy lifestyle will take more coffee rather than people that consume it because of social activities like to spend time with their friends with coffee. 3. 2Need Recognition. Consumers in the coffee market will start recognize that they need to take a cup of coffee at least when there is environmental influences occurs, when their mind set that they must take coffee as the term as ‘consumption norms’ in their culture, they will need to take it anytime. That is the reason why the American will take coffee not only in the morning like Malaysian in their breakfast but anytime when it crosses to their mind. They also will take coffee more in the winter season because their need to make themselves hot and tasty, as well as the routine and tradition of sharing a drink with friends as a social event. For individual differences, the need of the student and people in the university will be differences each of them depends on their psychological affect that when they want to have energy or avoid sleepy when they doing their work, they have to take a coffee. The need recognition for this group will be high when they have many assignments that must be done every time and have to stay up at night. 3. 3Search When the consumers had need recognition process in their mind, they will start with making internal search. In their memory will have some information when they are exposing and have retention to some coffee brand before in their mind. Marketer must stimuli the consumer memory with their activity and non-marketer also give some conformation in this process that consider as external search. Even from the research said that brand is not factors that really encourage or discourage them to choose the coffee but how the marketers positioning their brand still are important. In this case, the marketers generally make TV commercials, store displays, give free samples in the mall and fliers and newspaper coupons to influence the consumers but approach that use by the Crimson Cup to position their product using: 1. Their position statement is â€Å"coffee for Independent Thinkers† as approval to consumers that they will get quality drinks in a clean and friendly environment. From the report said, â€Å"People see ‘coffee for independent Thinkers’ and come in to the coffee house. They like the message. † 2. The Crimsoncup believe that quality can make consumers perceive more better to their product and because of that, they offer quality coffee bean that: Have Fair Trade Certified Organic coffee are certified by USDA (Quality Certification Services) Signature blends. Flavored coffees in light, medium, and dark roasts with Class I Specialty Grade Coffee. Non-marketer also will stimuli them because in this case, word-of-mouth from other people experience will influence them to get information about a new coffee house. Recommendation from family and friends also will influence them to choose the coffee shops. The more effective stimuli expose to the consumer the more intention the brand will be keep it the memory of the consumers. 3. 4Pre-Purchase Evaluation of Alternatives Again this process will influence by environmental influences and individual differences. If they have and experience before with satisfaction after consume the coffee drink, positive reinforcement will be happened to encourage them to use this information in the pre-purchase evaluation alternatives process. But the most important element here is the influence or recommendation from the family and friends to choose the coffee shops or to buy the coffee brands. Here, factor that encourage and discourage will be play in the consumer mind while making evaluation. Research finding is like table 1 and table 2 that mention about factors encourage and discouraged consumers to return to the coffee shops. Table 1: Factors encourage consumers to return to the store Factor Description Score 1. Location Highest score show that the consumers prefer to choose the closest store/shops. 6. 6 2. Taste – 6. 43 3. Atmosphere When going for social reason, atmosphere is important, but less when going alone. 6. 04 4. Price Ranked fifth 5. 19 5. Brand For a favored brand was a reason to purchase coffee for office or home use. 4. 95 Table 2: Factors discourage consumers to return to the store Factor Description Score 1. Taste Highest score 6. 90 2. Price Ranked fourth 6. 00 3. Brand. Brand ranked low as a reason for choosing a store or determining frequency of visits to the store. 4. 56 Even the locations the first choice but the reason of consumers will return to the store are combination of taste, price and location. Speed of service was also mentioned as a factor when deciding to go. 3. 5Purchase When they purchase the coffee, the factors that will attract them to come to the shop are the location and the quality that they will receive from the shop like the taste of coffee as the second encourage factors and also clean and friendly environment. From the report of the Crimson Cup Independent retailers said ‘People see ‘Coffee for Independent Thinkers’ and come in to the coffee house. They like the message’. This shows the success of the retailers to attract the consumers using the brand slogan and the services that will provide clean and friendly environment. 3. 6Consumption From the research found that the most positive items sometimes bought at a coffee shop were breakfast food such as list in table below: Table 3: others items buy in coffee shop. Food Percentage 1. 2. 3. 4. Bagel and muffins Sweets (cookies and cakes) Chai tea Not ever purchase other items 55 14 8 13 Because of the culture of American like coffee, so there is no special time for them to get a cup of coffee but for the students, the probability is drinking coffee early in the morning to boost energy before start work or at night to retain and maintain energy to stay up doing assignment until early in the morning. 3. 7Post-consumption Evaluation. From the case, if they have a bad experiences to the coffee they will make punishment with tell others consumer to not take the coffee at that shop but when they have positive experience they will came again. The research finding tell us that taste of the coffee will be the second important factors why they choose the coffee drinks and the first factor they not return to the coffee shops. So, even location will be the first factor to encourage them to come again to the shops but the taste still be most important as the first things that should be focus by the Crimsoncup to maintain the product quality. Quality is more refer to the taste and the convenience is more refer to the location. The level of satisfaction is encourage by this both factors that make the consumers perceive they receive a good quality product at the right location plus with quality extra services in clean and friendly environment. 3. 8Divestment They did not mention about anything for this process. We will suggest them to make research to identify some information like what the customers do with the bean if they brew it at home, the packaging and maybe the cup to serve the coffee. This information can be use by Crimson Cup to complete building an effective marketing strategy. 4. 0SWOT analysis of Crimson Cup coffee From the case, we analysis their company using SWOT analysis like figure below: Strength Weaknesses Statistics shows that small prepared coffee retailers are growing faster than the mighty Starbucks. Crimson Cup is has specialize in this industry by served independent coffee houses, teaching independent coffee shop owners the skills needed to operate a viable and competitive business. Greg Ubert as a founder of this company is the author of ‘The Seven Steps to Success: A Common Sense Guide to Succeed In Specialty Coffee’. We see this directly to share skills and information with the independent coffee shops retailers but indirectly influence the consumers that they will get quality services from the coffee shops. They have their own website that can search from website address www. forindependenthinkers. com or www. crimsoncup. com . Its expert baristas have opened well over hundred coffee shops around the country. Its starts-up program includes every things needed to operate independently without the constraints of franchise agreements. The coffees that they serve have quality certification like we discuss at the previous chapter. The slogan ‘Coffee for Independent perceive positively by the consumers. The Crimson Cup just focus limit their activities on the coffee and not serving bagels and muffins or sweets even there is demand of the item that found from the research. Opportunity Threat Coffee consumption is very important in American cultures. There is winter season every year in that country. There is demand for items purchase with coffee in the shops (i. e. : muffins or cookies) . Recommendation from family or friends is one of the five most important factors for influencing purchase. 58% of respondents who regularly buy coffee at a coffee shop said coffee shops offer better-quality coffee and 33% perceive that the coffee quality of this shops better than competitors There are many competitors in coffee industry that serve with multi-style of marketing strategy such as Starbucks. The negative impression of the consumers to the coffee shops will make them distribute the information using word-of-mouth as a punishment or negative reinforcement for them our others consumers. 5. 0Alternatives There are many problems we identify before so the alternatives we provide here will give suggestion to the entire problem that we will use the make effective recommendation in the next chapter. The alternative will be dividing into: Additional research that should be done to make assumption. Brand focus Marketing strategy Marketing program (IMC) 5. 1Additional Research for More Understanding of the Consumer Behavior. After we make analysis, we put the research that had been done and come with the additional research that possible to be done to make more effective assumption for this company target market like table 4 below: Table 4: Consumer Research Stage Process Done Additional 1 Need recognition Environmental influences Culture Family Situation Individual differences Knowledge Attitudes lifestyle Environmental influences Social Class Individual differences Consumer resources Value 2 Search Stimuli (to general finding) Marketer (TV commercial, etc) Non-marketer (word-of-mouth). The research should be done more focus on the Crimson Cup. 3 Pre-purchase evaluation of alternative Factor encourage and discouraged to return to the coffee shops What make consumers satisfied and come again to the coffee shops. 4 Purchase Location Price Nature/quality of assortment Store clientele can be good research because it will be influence by the social culture. 5 Consumption How they consumer When they consume Where they consume How much they consumer? 6 Post-purchase evaluation Dissatisfaction ? (punishment) Satisfaction? Reaction? 7 Divestment There is no research state in this case. How customer’s divest packaging /cups? 5. 2Brand Focus Here is the evaluation of the alternatives for the brand focus; ‘Coffee for Independent Thinkers’ Advantages: 1. Consumers like the statement, ‘Coffee for Independent Thinkers ’. Once they see this slogan shows in the window of the coffee house, they will go in the coffee house. Besides that, those coffee houses which display this slogan on the window of the coffee houses are promise to offer quality drinks in a clean and friendly environment. 2. University students are the group of people that public perceives them as independent thinkers. So, by emphasis on ‘Coffee for Independent Thinkers’ brand, drinking CrimsonCup coffee can be a trend or lifestyle for the students. 3. When consumers see the seal, they know this coffee house is offer good quality coffee and nice environment for them to enjoy the coffee. As a result, ‘Coffee for Independent Thinkers’ slowly becomes the seal of guarantee for quality coffee. This action also fulfills the need of the consumers that the taste of the coffee is the most important reason that makes consumer to come back again. So, when the consumers see the seal ‘Coffee for Independent Thinkers’, 4. Crimson Cup primary customers is the independent coffee shops, other than attracting the consumers, they also can influence the independent coffee shops retailers to perceive positively this brand slogan. 5. The impact of the slogan show from the research that 58% of respondents who regularly buy coffee at a coffee shop said coffee shops offer better-quality coffee and 33% perceive that the coffee quality of this shops better than competitors. Disadvantages 1. Another disadvantages of promoting ‘Coffee for Independent Thinkers’ brand is CrimsonCup brand has exist for a long time. Most of the people know about CrimsonCup brand because anything about the coffee will makes consumers think of CrimsonCup. For example, when we mention about CrimsonCup, consumers will start thinking of a company who sells good quality coffee bean; a company that provide training for those who would like to open a coffee house; a company offer good quality coffee and etcetra. 2. If suddenly the company changes CrimsonCup to ‘Coffee for Independent Thinkers’ brand, consumers will get confused whether this is a new brand or another company cooperate with CrimsonCup. ‘Crimson Cup’ Advantages: 1. It already establish from 1991 and use by the company. Disadvantages: 1. Consumers are not really care about the brand of the coffee when they just simply want to drink coffee. Only those consumers who purchase the coffee mainly for office or home use will care about the brand of the coffee. So, with only focusing on the CrimsonCup, the impact of promotion or advertising activities not give high impact the consumers intention. Under this kind of situation, they will just choose which coffee house is nearer and convenient for them. 2. Consumers has possibility to ranked this brand quality is same like competitors. 5. 3Marketing Strategy To overcome with the marketing strategy, we divide the alternatives with 4 P’s. For these alternatives, we are using push strategy to encourage the demand from the consumers and pull strategy to encourage the primary customers to run their own activities that can encourage the increasing of sales. 5. 3. 1Price strategy Pricing strategy for the primary customers: Alternative 1: Allowance Alternative 2: Discount Here are the alternatives for the consumers (ultimate customers) Alternative 1: Membership price. Membership price usually entitle for primary customer who purchase constantly and loyal customers. Most of them are independent coffee shop or restaurant. Here customers need to fill in the membership form. This membership duration can last for one year. Crimson Cup provide them special price and keep their purchasing track record. For ultimate customers, every time they purchase at our coffee shop they have to present the membership card and membership number, so they are entitle for 8% discount for each cup of coffee. Each time they purchase by using the membership card they can collect the points and redeem it at our coffee shop. Other than that the advantage being a membership of CC is; based from the track record and base from the personal details we have, we will appreciate our customer during their birthday by giving them birthday coupon and they can redeem it at our coffee shop. Alternative two: Quantity discount Crimson Cup chooses by giving an ‘extra amount’ is one of the good idea to encourage customer to buy in large amount especially independent coffee shop. Every 2kg customers will enjoy 200grms extra. Customer pays for 2kgs price but enjoy 2200grms coffee. From 200grms coffee can cover at least 10 cups of coffee and coffee shop can gain an extra profit from it. For our coffee shop, customers who order five items in a single receipt worth $70 and above entitle for a regular cup of cappuccino for free. This idea is to encourage customer to come in a big group. 5. 3. 2Product strategy A product is define as anything that can be offered to the market for attention, use or consumption and that might satisfy a want or need ( Armstrong and Kotler 278). Alternative 1: Crimson Coffee CrimsonCup is a specialty coffee roaster. Their coffee beans are a special blend that Armando created, which is called Armando’s Blend. It’s smooth, no aftertaste, and smells delightfully good and full fill the coffee drinker’s need. Alternative 2: Coffee Cup Coffee can use disposable cup to serve their coffee with Crimson Coffee name and tagline ‘Coffee for Independent Thinkers’. This is because we want customers to drink with passion. The brown color paper with Crimson Coffee name is actually one different layer of paper. The main function of it is actually to absorb hit and cold; meaning that if customers buy some hot drink they can easily hold the brown layer to avoid them from hot especially kids. It is also same if they buy cold drink, the brown layer is use to absorb the water so that customer no need to ask for tissue paper. Alternative 3: Paper Bags. Fair Trade is an innovative, market-based approach to sustainable development. Crimson Cup is certified organic and shade grown. This means that the products you buy maintain biodiversity, provide shelter for migratory birds and help reduce global warming. Crimson Cup Coffee use paper bag and the material can easily recycle. At the paper bag stated clearly the Crimson Coffee Brand and tagline ‘Coffee For Independent Thinkers’ . Behind the paper bag consumers can search the map for the nearest Quality Certified stores on the CrimsonCup website. Alternative 4 : Product labeling They should show the Crimson Cup Logo at the packaging of the coffee bean that sell in the grocery or coffee shops. All off the certification they get also should be publish at the packaging or cups and mugs use to serve the coffee. Alternative 5: sell muffins, bagels, cookies and cake. They should sell items like bagels, muffins; cookies and cake because of there are demands of the products that consume together with the coffee. 5. 3. 3Promotion Strategy Making joint venture Making joint venture can be one of the methods for its marketing recommendations. For an example making joint venture with famous fast food companies such as MacDonald in order to put coffee in its menu. Now a day’s making joint venture is one of the ways for companies in order to make themselves more popular like PepsiCo which joint venture with KFC or Lipton. 5. 3. 4Place strategy. Clean, friendly environment because consumers more perceive on quality and convenience. Service delivery if the place is too far. Make a target for the range of shops in one town. 5. 4Integrated Marketing Communication program (IMC) Before we suggest alternatives for the IMC, actually the goals of the marketing program are: 1. To increase more awareness about the Independents coffee shops, grocery, and restaurant those serves the coffee from Crimson Cup or sell the coffee beans from this company. 2. To increase the knowledge of the consumers about the coffee and this activities will stimulate them to come to coffee shops or brewing at home. Alternatives 1:Barista4aDay Contest One of the programs which are launched is Barista4aDay which is a program for coffee lovers as customers (ultimate customers) or even independent coffee shop owners (primary customers). The program is simple. One coffee lover gets to spend a day learning the art of Barista. A Barista is a professional who is highly skilled in coffee preparation, with a comprehensive understanding of coffee, espresso, roast degree and espresso equipment. Point of purchase Try the coffee in front of the coffee shops. Crimson Cup travel to the focus group. Go to university or potential place by lorries. Leader’s opinion 6. 0Recommendation of Strategy After we list the all alternatives for all the problems that we underline in second chapters, we come with the recommendations below in the combination of strategy that will be run to influence the consumers’ decision making process. 4 P’s Price: Alternative 1: Allowance Alternative two: Quantity discount Product: Alternative 1: Crimson Coffee Alternative 2: Coffee Cup Alternative 4: Product labeling Alternative 5: sell muffins, bagels, cookies and cake. Promotion: Making joint venture. Package to make them try the muffin as new product Place: Clean and friendly environment. IMC (annual program) Baristas4aDay with personality Research Store clientele 7. 0Plan of action Program Responsible Duration Description 1. 2. 3. 4. 5. 6. 8. 0Contingency Plan 4 P’s Price: Alternative 1: Discount during winter season Alternative two: Quantity discount Product: Alternative 1: Crimson Coffee Alternative 2: Coffee Cup Alternative 4: Product labeling Promotion: Place: Clean and friendly environment. IMC (annual program) Point of purchase at the store Word of mouth by a leader 9. 0Conclusion. Consumer decision making model is very useful to analyze the behavior of consumers start from need recognition process until the divestment process. But, to get information for the every step or process in the model, some research should be run because research will supply more reliable and valid information to make our assumption more accurate. The assumption will be use to make prediction to the consumers decision making and this information are useful when the marketer trying to strategize their marketing programme or marketing activities to supply the products that can really transfer value the consumers. Reference: Blackwell, Miniard and Engel (2006), Consumer Behavior, 10th Ed. , Thompson, Southwestern Kotler, P. (2006) Marketing Management 12th edn. , Upper Saddle River, New Jersey; Perentice Hall. Kotler, P and Gary Armstrong (2006). Principles of Marketing 11th edn. Upper Saddle River, New Jersey, USA: Prentice-Hall Inc http://www. wikipedia. com http://www. mplans. com http://www. forindipendentthinkers. com.