Service Marketing Approach in Hospital Industry Bangladesh Essays

Service Marketing Approach in Hospital Industry Bangladesh Essays Service Marketing Approach in Hospital Industry Bangladesh Essay Service Marketing Approach in Hospital Industry Bangladesh Essay Apollo Hospitals Dhaka, being in the business of  hospital service marketing  where one needs to wear the shoes of the customers, feels that the demands of business environment are neither small nor simple. At Apollo Hospitals Dhaka, business development is everyones business. They promote total quality management in every aspect of their service, promising and delivering a total atmosphere of support and comfort. They believe no amount of skilled health care professionals and cutting-edge technology will be successful unless it is delivered within a complete package of dedication, commitment, loyalty, care, and quality.Its’ business vision focuses on four things: patient care, patient safety, patient rights and responsibility, and patient confidentiality. We believe providing premium quality service to our patients is not something what the patients should ask for, it is what they deserve. All of them at every level of the hospital have kept patien t at the forefront of our existence and have worked hard to ensure they deliver what we commit. For any organization, Marketing Department is considered the revenue earner of the organization. This is true for Apollo Hospitals Dhaka as well.The marketing Department aims and secures the business of the hospital by being the primary and focal point-of-contact for people in the community requiring healthcare solution in regular and odd hours, and by ensuring timely delivery of necessary healthcare from the right corners through a series of teamwork concerning different areas of the hospital. Description of Service * First contact through website/call centre/local presence * Direct contact with surgeons on registration * Travel arrangements * Hospital admission (staff pickup at airport) * Medical procedure Comprehensive reports on discharge * Tie ups with US hospitals for post treatment care Forces Which Compel System Redesign/Transformation There are many reasons which compel the healt h care systems to embark on process redesign transformation. These include: * Continued rise in hospital costs. * Concerns about patient safety and quality. * Little change in the core health care processes over decades. * Silos of care provision. * Little application of knowledge from other industries. * Enormous redundancies in care delivery processes. * Numerous patient handoffs. Major workforce shortages. * Employee dissatisfaction. * Resident work hour limitations. * Limited involvement of the patients and their families in hospital care. * Patient dissatisfaction. Although the impact of each one of these factors may vary from system to system, all of these factors impact every health care delivery system to some degree. At Apollo, of most concern at this point in time were the following: costs, safety, quality, lack of change in processes through the application of tools from other industries, redundancies in processes, and workforce shortages.This led to focus on tools which addressed these major concerns. It is critically important for the leadership of a system to articulate these forces and how they necessitate change. Redesign Planning Steps After the decision on the need for system redesign was made, steps were taken to plan for process redesign as follows: 1. Assess readiness for major redesign. 2. Establish the perspectives for redesign. 3. Create a structure for the redesign process. 4. Gather external data. * Conduct a literature review. * Form an External Steering Committee. * Conduct site visits. 5.Gather internal data. * Conduct employee focus groups. * Conduct patient focus groups. * Observe current processes. * Present data. 6. Choose tools to enable redesign implementation. * Tools that facilitate process change. * Tools that facilitate change in the environment, culture, and/or workforce. It should be noted that this planning process took place over a 12-months period. The duration of this planning process underscores the need for a well thought-out sequence of events, which must be accomplished before a major comprehensive redesign/system transformation effort can begin.

Purple Fire - Easy Instructions for Colored Flames

Purple Fire - Easy Instructions for Colored Flames You can make purple fire yourself using common ingredients. Keep in mind purple is a tricky fire color to produce because there is no wavelength of light that is responsible for a color between red and violet, yet fire colors mostly are produced by the emission spectra of chemicals. In order to get purple, you need to produce violet flame and red flame. Purple Fire Ingredients You can burn the salts that produce the colors in any fire, but youll get the best results if you use a blue flame, like the type produced by lighter fluid or alcohol. Lighter fluid, alcohol or alcohol-based hand sanitizerLite salt (potassium chloride)Red emergency flare (contains strontium nitrate) Get Strontium From the Flare The emergency flare is a long cardboard tube with a striker at one end. Leave the striker end alone and use your fingers to peel away the bottom of the cardboard to reveal the powdery substance inside the flare. Collect this material in a bowl or plastic baggie. You only need a little, so store the rest for later. You can throw away the cardboard and striker (or save them for another project). Making the Purple Fire All you need to do is sprinkle some of the contents of the flare and some lite salt onto a fireproof surface, add the fuel and ignite the mixture. The proportions of the chemicals are a matter of personal preference. Add more lite salt if you want a more violet flame. If you want a reddish or pink flame, use a larger amount of flare content. Tips and Cautions Its fire, so treat it with respect. Further, be advised the flare contents will burn very brightly if you light them on their own. The best fuel for this project is diluted alcohol where water can moderate the rate of combustion. The flame in the picture uses an ethanol-based hand sanitizer. The project also works well with Ronsonol lighter fluid or with rubbing alcohol. However, lighting the mixture without the liquid fuel will give you just a bright red flame from the flare.

GP210 week 2 Research Paper Example | Topics and Well Written Essays - 250 words

GP210 week 2 - Research Paper Example nalist views argue that a constitution does not evolve or change; therefore, it will always mean what it meant when it was adopted in a country (Exploring Constitutional Conflicts, 2012). With this view in mind, its interpretation must be in line with the thoughts that the people who came with it had in mind. These people also argue that originalism preserves the authority of the court which is a mandatory element in ensuring that there is the prevalence of justice in a country. Thus, this school of thought believes that the constitution must be interpreted with regard to the views of the original composers. On the other hand, those who oppose this viewpoint argue that no written constitution can anticipate the means that the government might use to oppress people; hence it is sometimes mandatory for judges to fill in the gaps that exist in the constitution through their interpretation (Exploring Constitutional Conflicts, 2012). With these view in mind, the constitution must be interpreted with the needs of the people it is supposed to govern in mind. In addition to this, non-originalism allows judges to rectify inflexible interpretations that no longer serve their original purposes (Whittington, 2001). The need to amend or possibly revoke bad laws that exist in the constitution will be realized with continual originalist interpretations. Other than leave courts to continuously find fault in the constitutional provisions, the people concerned will be obliged to come up with a new constitution that best suits the needs of people. However, coming up with a new constitution is a costly affair and this is the reason why non-original interpretations should be given way. Moreover, they will allow for more enlightened understanding on contemporary issues such as equal treatment of blacks, women and other minority groups (Whittington, 2001). With these views in place, it is clear that non-originalist interpretations of the constitution are more favorable. Apart from

Time-Driven ABC and Enterprise Resource Planning (ERP) articles Essay

Time-Driven ABC and Enterprise Resource Planning (ERP) articles analysis - Essay Example After realizing that this technique consumes a lot of time, Kaplan and Anderson improved on it and developed a new method known as Time-driven Activity Based Costing (TDABC). This technique uses information from Enterprise Resource Planning System (ERP) to assign costs to products and services directly and in a less costly manner (Kaplan, & Anderson, 2005). This paper will analyze the drawbacks of ABC that made Kaplan to develop TDABC and the relationship between TDABC and ERP. The drawbacks of ABC that led to the development of TDABC include overlooking capacity, expensive, and time consuming (Gilbert, 2007). The technique consumes time because organizations have to conduct interviews to ask workers the amount of time that they take to complete each activity. Companies take time to develop questions to ask workers about all the activities that they carry out in the firm and it consumes even more time to conduct the interview sessions (Kaplan, & Anderson, 2005). This process is also expensive because companies have to acquire resources to conduct the interviews; for example, organizations spend money on developing questionnaires, paying interviewers, and analyzing the data from the interviews. This increases the expenses of a firm leading to low profits. Kaplan also argues that the traditional ABC technique ignored the role of capacity in organizations. The traditional ABC method allocated costs to products by first determining the cost of all activities in a company. This means that this technique ignored the ability of workers and machines to produce goods in a company (Kaplan, & Anderson, 2005). The other limitation of ABC is that it is inaccurate because of errors that employees make when estimating the time that they use to complete activities in an organization (Gilbert, 2007). Time-driven Activity Based Costing solves the problems of traditional ABC by using accurate data from ERP that consumes less time and takes into account the capacity of

Nursing degree (care study) Essay Example | Topics and Well Written Essays - 5000 words

Nursing degree (care study) - Essay Example " i am almost finished with the research. Today when i opened the message column, the customer's message explaining the misunderstanding between the customer, ADMIN and this writer as follows and i quote " 61 From: Customer to Writer Date: 2006-08-08 01:47 Subject: Re: i saw the error made by the previous writer causing you to fail. Status: New There has been a clear misunderstanding with reagrds to this assignment the problem is 1) I was assigned a wriiter many months ago and this failed. I had to pay 140 for this!!! 2) I contacted admin but was told that because I had a complaint and it was over 2 weeks old I could not get another writter for free therefore I trusted the service and asked for a writter to complete. 3) The wriiter assigned was terrible and just plagarised lots of work and didn't stick to what I requested. 4) I was assigned a new writter, however I stressed to both the writter and admin that this work had to be completed by 2nd August as the work had to be submitted by 3rd August. 5) The new writter contacted me on the 2nd August after having the work for 5 days and stated that they have not done anything to the work as they could not find the relevant information. 6) I contacted admin to complain and they said I could have a new writter, howver I turned down a new writter as they would of only had about 10 hours to work on this assignemnt until the deadline of 3rd August 9am. So sorry admin had misinformed you, but I had to complete the work myself I stayed up all night. " therefore, please remove this from my current folder because it is unfair to fine me fothe LAZINESS of the RAMESH and the second writer. to be frank i could finish this on time if the customer had me as...i am working on it now. will you rather give your research on the history of the patient you did or do i have get a patient for myself please respond so i can finish this on time. i am almost finished with the research. Today when i opened the message column, the customer's message explaining the misunderstanding between the customer, ADMIN and this writer as follows and i quote " 61 From: Customer to Writer Date: 2006-08-08 01:47 2) I contacted admin but was told that because I had a complaint and it was over 2 weeks old I could not get another writter for free therefore I trusted the service and asked for a writter to complete. 6) I contacted admin to complain and they said I could have a new writter, howver I turned down a new writter as they would of only had about 10 hours to work on this assignemnt until the deadline of 3rd August 9am. therefore, please remove this from my current folder because it is unfair to fine me fothe LAZINESS of the RAMESH and the second writer. to be frank i could finish this on time if the customer had me as the writer in the first place instead of the other 2 writers. by the way, are they premium writers

Working Mother Base On Attachment Theory

Working Mother Base On Attachment Theory There are increasing number of women continue their careers after given birth to their childs. They are regarded as working mothers, whom are facing many difficulties to keep balance between the work and the family. This phenomenon led to many studies about the effect of maternal employment base on a secure mother-infant attachment.This paper raise the question: many mothers are often confronted with the dilemma of choosing between their jobs or careers, and their children, whether they should come back to work after post partum. The attachment theory in this paper was found by John Bowlby, whom emphasized the importance of mothers attention and care on the infant. He argued that there was a long time last influence on the infant future life. There are also contemporary reasearches suggested that maternal employment have benefits on the family and the infant. The paper analyze the deveopment of mother-infant attachment theories and current studies, to evaluate the positive and negati ve effect to the infant of working mother. Infant-mother attachment Attachment theory was formulated by psychiatrist and psychoanalyst John Bowlby. It is a psychological, evolutionary, and ethological theory concerning relationships between humans pointed out that a young child needs to develop a relationship with at least one primary caregiver for social and emotional development to occur normally . According to his study of attachment theory, infant behaviour associated with attachment is primarily the seeking of proximity to an attachment figure, moreover, secure base and safe haven are the features and function of attachment relationships. Infants become attached to adults who are sensitive and responsive in social interactions with them. Many experts agree that the mother-child attachment bond is the term for our first interactive love relationship-the one we had with our primary caregivers, our mothers. The mother-child attachment bond shapes infants brains, profoundly influencing their self-esteem, their expectations of others, and their ability to attract and maintain successful relationships . Nowadays studies also support that during the early development, the infant-mother interaction and the early social experiences may produce long-lasting changes in the brain of the infant with profound behavioral and emotional effects throughout the whole life . The infant behaviors that have been implicated as resulting from this theoretically compromised mother infant relationship have included slight, transient effects on sociability and affective sharing to results suggesting significant increases in irritability, cognitive delays, behavioral problems, and difficulties with attachment among others . Overall, following attachment theory, the early connection developed between a primary child care provider and an infant is essential for development. Lacking of experience make it difficult for them to handle the issue about this new member and family transition, especially for the first-time parenthood. The success or failure of the attachment bond has a life-long effect in a persons life. Maternal employment and infant attachment Whether and how about the mothers working status affect the infant was a topic of great interest in the 1980s. In the context of mothers increased participation in paid work, attention has also turned to the impact of maternal employment and the use of nonmaternal child care as additional factors likely to affect maternal caregiving and the developing attachment relationship. Many scientists, politicians, and parents were worried about the children, especially infant, would suffer if others but not the moter cared for them most of the time , others argued that such worries were based on oppressive sexist prejudices not data . So debates started, positive or negative influence on the attachment of mother and infant, whether working mothers is taking the responsibility of the infant or not. Why do mothers go to work Why mothers go to work; in Hong Kong society, women go to work for more personal and social reasons than for financial reasons. In traditional society, mothers are performing stereotyped roles as be responsible for the household, such as doing housework, preparing dinner, caring of the children and husband. Now in modern society, women are no longer restricted by the traditional mother and wife role. For the economical reason, they want to make more benefits to the family and gain more independence in economic position. For the education standard, women who achieved high educational qualification, want to apply their knowledge to the work and pursue a successful career, and they are needed by the society. For the changing social norms, women are achieving more equalities in work, morevoer, they are not acted as bad moms when they go to work and pay less attention on the children. The whole society tend to accept working mothers. Though several reasons and conditions mentioned above seem to allow mothers to join the workforce, still many of them face with a dilemma regarding their career and family . Still so many mother feel struggling in the situation of whether to work or not. Negative aspect of working mothers According to the above attachment theories, it is easy to acknowledget the harm that would do to the infant lack of attachment. It is to say that negative influences on the development of secure attachment, or even potentially damaging . Fail to provide the child with sufficient structure, recognition, understanding, safety, and mutual accord may lead to become physically and emotionally distant in relationships in later relationship, remain insecure, become disorganized, aggressive and angry, and develop slowly. . A working mother is tend to create an insecure and inconsistent attachment. Stifter, Coulehan, and Fish , found no significant connections between work status and attachment security, but did caught the public attention of the consideration and inclusion of other variables such as maternal separation anxiety and maternal sensitivity. Specially the research did find that infants of mothers who were employed but reported high work-related separation anxiety were more likely to develop anxious-avoidant attachments. And then, a finding suggested that employed mother were less invested in parenthood and had high level of anxiety , implied high anxiety would get in the way of taking good care of the infant. A baby is supposed to grow up to be loving, well adjusted individual. A full-time employed mother would have missed out on being there and watching the baby from up close. These are important formative period, as a mothers instinct, want to be around to strengthen the attachment bond between mother and infant. The effects of maternal employment of secure mother-infant attachment relationship to be negative of majority according to those researches. These evidences support the hypothesis that working mothers increase the risk of some undesirable outcomes, espacilly in the babys first year. Positive aspect of working mothers Do maternal employment have an adverse effect on the children? The answer may be no. In fact, mothers with careers have a positive impact on children, as they serve as good role models. A study in Australia found no relation between maternal employment and infant attachment. In the early study, Bowlby insisted that separation from the mother should be kept to a minimum . However, in the further study, he developed his statement as a subsidiary attachment figure can meet an infants needs adequately in the primary figures absence . In another words, mother was not the only attachment bond to the baby and this finding gave the mother an opportunity to take a breath during the overwhelming duties. She did not need to take the only responsibility to the feedback towards the infant. Later, some scholars emphasized quality but not quantity of the attachment. Too much and too sensative responds to the baby may triggered a spoiling parental style. Prior to an infants self-regulation of external stimuli, parents are responsible . Parents have to learn the difference between too much and too little responds for managing the infant inattentiveness and excessive stimulation. Providing the appropriate amount of feedback for the baby is conducting a healthy attachment bond. I was impressed by a professorss saying that many parents feel very selfish and cruel in leaving their crying young child for the absence time. However, it is not only a beneficial opportunity for her parents, it is also an important lesson in trust for her that you will always be clear about when you are leaving, you will always provide a caring protector while you are gone, and, best of all, you always return to love and protect her . Parents should be comforted that, properly leaving but not always stick to the baby is also buliding a trustful relationship. For the further concern of the baby, Such working mothers tend to emphasise education, and also manage to spend quality time with their children. Talking about the dual income, the standard of living is higher, children get access to better quality education and extra-curricular activities. Acadamic statistic demonstrated this fact: secure parental employment lowers the incidence of poverty and the associated risks to children . The increase in the percentage of children living with a working parent is welcome news, said Duane Alexander, M.D., Director of the National Institute of Child Health and Human Development of the National Institutes of Health. Secure parental employment helps to reduce the psychological toll on families, brought on by parental unemployment and underemployment.Secure parental employment may also enhance childrens psychological well-being and improve family functioning by reducing stress and other negative effects that unemployment and underemployment can have on parents. Conclusion As we can see, there are pros and cons about maternal employmet. So we still have to deal with this dilemma and make our own decision. I think there are no right or wrong answers in this case. Whether you want to get back to work from the day you stop nursing your child, or whether you want to be a homemaker your entire life is entirely up to you. Some women find joy in the workplace, while others find it at home. In some conditions, women can handle both children and work well though it is a hard task. Maybe having one does not require sacrificing the other.

The Screwtape Letters - Types of Love Essay -- Religion, C.S. Lewis

While attending Oxford University, C.S. Lewis went from being an atheist to a renowned Christian. Lewis touched a vast audience with his numerous books (around thirty or more) including The Screwtape Letters, Mere Christianity, and The Four Loves. He brought fantasy and entertainment into his writing along with slight to thunderous bits of theology woven through his stories and books. This made Lewis one of the most influential Christian writers of the 20th century. One of the better known books from C.S. Lewis is The Screwtape Letters. The Screwtape Letters is a fiction book comprised of thirty-one letters from Screwtape, a senior tempter and head in a department in Hell, to his nephew who is a novice tempter Wormwood. These letters are detailed instructions on how to cause Wormwood’s patient to fall from the Christian life. Screwtape, in all his devilish wisdom, pin points certain tribulations that all humans face and gives a devil-sided view to the human responses. The book is fiction, yet can be studied because of the spiritual lessons that are inversely taught throughout the letters. In The Screwtape Letters, C.S. Lewis addresses a position on love that is seldom heard, yet universally felt. Screwtape makes a very clear distinction between his ideal of love and true love. If we take what Screwtape thinks love is, and reverse the teaching completely, all that is left is the love that God approves of. The purest and most sought after love is God’s. Love has been divided by C.S. Lewis into five ways. One way, taught in The Screwtape Letters is â€Å"being in love†. The other four ways is taught through The Four Loves: Affection, friendship (philia), romantic love (eros), and Agape love. Understanding the difference between the lo... ...coffin of your selfishness. But in that casket—safe, dark, motionless, airless—it will change. It will not be broken; it will become unbreakable, impenetrable, and irredeemable. The alternative to tragedy, or at least to the risk of tragedy, is damnation. The only place outside Heaven where you can be perfectly safe from all the dangers and perturbations of love is Hell. (6) Works Cited Collins, Harper. "C.S. Lewis Classics". Harper Collins Publishers. March 10, 2010 . Lahti, David. "Lewis, C. S. The Four Loves ". 11 March 2010 . Lewis, C.S,. The Screwtape Letters. New York: Simon & Schuster Inc., 1996. Rayment, W.J.. "Synopsis of the Screwtape Letters". Bible Study Resource Center. March 10, 2010 . The Screwtape Letters - Types of Love Essay -- Religion, C.S. Lewis While attending Oxford University, C.S. Lewis went from being an atheist to a renowned Christian. Lewis touched a vast audience with his numerous books (around thirty or more) including The Screwtape Letters, Mere Christianity, and The Four Loves. He brought fantasy and entertainment into his writing along with slight to thunderous bits of theology woven through his stories and books. This made Lewis one of the most influential Christian writers of the 20th century. One of the better known books from C.S. Lewis is The Screwtape Letters. The Screwtape Letters is a fiction book comprised of thirty-one letters from Screwtape, a senior tempter and head in a department in Hell, to his nephew who is a novice tempter Wormwood. These letters are detailed instructions on how to cause Wormwood’s patient to fall from the Christian life. Screwtape, in all his devilish wisdom, pin points certain tribulations that all humans face and gives a devil-sided view to the human responses. The book is fiction, yet can be studied because of the spiritual lessons that are inversely taught throughout the letters. In The Screwtape Letters, C.S. Lewis addresses a position on love that is seldom heard, yet universally felt. Screwtape makes a very clear distinction between his ideal of love and true love. If we take what Screwtape thinks love is, and reverse the teaching completely, all that is left is the love that God approves of. The purest and most sought after love is God’s. Love has been divided by C.S. Lewis into five ways. One way, taught in The Screwtape Letters is â€Å"being in love†. The other four ways is taught through The Four Loves: Affection, friendship (philia), romantic love (eros), and Agape love. Understanding the difference between the lo... ...coffin of your selfishness. But in that casket—safe, dark, motionless, airless—it will change. It will not be broken; it will become unbreakable, impenetrable, and irredeemable. The alternative to tragedy, or at least to the risk of tragedy, is damnation. The only place outside Heaven where you can be perfectly safe from all the dangers and perturbations of love is Hell. (6) Works Cited Collins, Harper. "C.S. Lewis Classics". Harper Collins Publishers. March 10, 2010 . Lahti, David. "Lewis, C. S. The Four Loves ". 11 March 2010 . Lewis, C.S,. The Screwtape Letters. New York: Simon & Schuster Inc., 1996. Rayment, W.J.. "Synopsis of the Screwtape Letters". Bible Study Resource Center. March 10, 2010 .